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8/28/2013 As helpful as analytics can be, they simply can't give as complete a picture as usability studies. This post walks through five of the most important lessons we've learned after performing hundreds of thousands of those studies.
2/26/2013 Here's a true story about a discount store from the 1970s called D.B. Sales. Now, before you start yelling, give me a chance to explain. You can learn a lot about conversion rate optimization from traditional business.