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@Architechs - You'll need to follow up with [email protected] as I'm no longer a staff member.

I haven't heard of this service, but if you can figure out where any of the indexes grab links, then they're doing that. For Google specifically, they're likely going to post your links on G+. Links posted via G+ see a quicker rate of indexation, and that's something a 3rd party could do without having access to your backend, changing code, or fixing your website.

If you're looking for specific studies, I know there's some out there about CRO on payment forms. Kyle Rush talked about the one he did for the Obama campaign for campaign donations at MozCon in 2013.

You definitely want to make any customer/community information you're collecting as easy as possible for the person entering it. Making it less clicks will always improve your conversion.

All keyword rank tracking software, including Moz's, requires you to input the keywords yourself and then they will tell you if any pages (and which pages) are ranking the highest for that keyword. See attached screenshot from Moz Pro rank tracking inside campaigns. This is why in addition to ranking tracking, you need to do keyword research to populate this list of terms.

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There's currently no issues on our end with our API. Since MozCheck.com is not actually run by us and runs by using our API, you'd have to contact them in order to understand what's up with their site. Sorry for not being able to give you better news.

If you can 301 redirect the events page to your recording of the webinar, that would be the ideal situation.

Hi Ikkie,

As explained previously, MozPoints don't automatically update due to caching. Caching makes those internet pages load way faster. You have caching in your browser and cookie-related caching, which means if you're constantly checking the page, you're going to see the same version. We have site-wide caching at Moz. We get somewhere around 2 million visitors to Moz.com each month, and in order to load our site faster, we don't update everything on it in real time. One of these things is MozPoints, which are database driven and refreshes to that database take time. There's a ton of studies about site speed out there that tell you things like 40% of your visitors will leave your site if the page doesn't load within 3 seconds. It's great that you care so much about earning MozPoints. They are definitely being kept track of just fine, even if your page due to multiple layers of caching doesn't appear so, it just means that those points don't show up right away. And yes, sometimes that's a week.

Thanks,

Hi Cornelius,

This is a bit off-topic for our form. While it's related to online marketing, we encourage education questions/discussions or helping each other with marketing and technical web questions. If you have any concerns, please email our team at [email protected]. I will be closing this thread for discussion.

Thanks for your understanding,

You're welcome. Best of luck!

I'm pretty tired of the term "10x" whether it's applied to content, marketers, or hell engineers. There's a huge toxic idea that in order to have 10x content, you must have the team and other resources to pull this off. In fact, in many cases and many of Rand's examples, there are big teams with lots of resources putting it together, and this actively discourages those who struggle to get the basics implemented due to bandwidth and other resources. (Which I think the examples misalign with the quote, which I generally agree with that sentiment.)

To me, 10x content is just getting your community/customers/visitors to the information they actually want to know about. Think about how many badly put together sites rank in the Google Knowledge Box. Google isn't (necessarily) putting big value on how gorgeous the execution is, but how useful it is for what people actually want to know. We should be building content (and our sites) around what people want to know. The crap content out there serves no actual person, and it never has.

The information changes to a completely 2015 page are set to go live this week. But, I do happen to have the hotel link: book your 2015 hotel room.

FWIW, Wired recently did a study that showed if you're coming from the UK, it's best to buy your flight 53 days out.

Yes, search engines definitely know that subdomains are hooked to your domain, and there's evidence that search engines will count links toward a subdomain to your domain. However, there's speculation that those links are slightly discounted in the level of authority they pass -- they are a stronger signal to your subdomain -- and it's still best practice for your SEO to put your blog on a subfolder instead of a subdomain.

Wow, this is quite the pickle. The good news is that you are correct that justinchina.co.uk is causing your issues; the bad news is that it looks like your site's been hacked. Okay, first take a deep breath and have a hug. I've been there, and it sucks. But let's work through this. (I'm going to link to some resources as I'm not sure where you are in your SEO knowledge journey.)

Right now, your site www.petmedicalcenter.com is being 301 redirected (a permanent redirect and the source of why your rankings dropped) to justinchina.co.uk, which is giving a 200 or okay code. (Google is probably a bit confused as your WordPress SEO plug-in is showing www.petmedicalcenter.com as the rel=canonical page, which is in your favor.)

First, to completely verify that you've been hacked, I need you to go to your .htaccess file. This file is located at http://www.petmedicalcenter.com/.htaccess and currently blocked from my outsider view. I'm pretty certain in there, you'll see the code that's 301'ing it to justinchina.co.uk. You'll need to remove this code, just don't do it yet as we need to stop the hacker first. Since you've been able to log into the WordPress, the hacker hasn't change your passwords and such. (I highly recommend backing up your entire site so you have a copy before you do anything else!)

When I was digging into your site, I believe that your GoDaddy account was hacked and the 301 redirect was created that way, instead of your site being hacked. The reason I believe this is is because the IP on both your site and the duplicate are the same. This means that whomever is behind justinchina.co.uk has taken control of your domain too. I've attached screenshots, but you can look at the live data: http://who.is/whois/justinchina.co.uk and http://who.is/whois/petmedicalcenter.com. It's highly likely that the information for JustinChina is fake information.

First, you need to see if you can log into GoDaddy using your current credentials. If you can, you need to go into your account information and verify that your information is correct (email address, billing address, phone, etc.). If it not, you need to update it before you start doing anything else. (Don't send your password reset to the hacker's email!) Then you need to change your GoDaddy password. Next you need to contact GoDaddy and get your domain back. (I assume you also hosted with GoDaddy since that's where it's registered through.)

Where you might run into a problem is if your GoDaddy log-in doesn't work. Then you need to go directly to GoDaddy and give them all the information about who you are and what's happened to your site. If you are in this situation, you are at the mercy of GoDaddy's customer support to get your domain back.

Once GoDaddy gives you control back of your domain, then make sure to change all your WordPress or other domain-related passwords. (If you are using your GoDaddy log-in password for anything else, make sure to change it too!) Then go and remove that 301 redirect in the .htaccess file. And then make sure your WordPress, WordPress plug-ins, and WordPress themes are completely updated.

I took a look at your site's code, and I couldn't see any malicious code inserted into your site. The good news is that it looks like a pretty clean hack into your GoDaddy account and a 301 redirect, so once you have your domain back, there's less to do. But I do recommend going over your code with a fine-tooth comb, just in case.

Your rankings should recover over time. Unfortunately, it will just take time, but you can use it as a benchmark that everything's going good with your site.

I hope this helps you start cleaning up this mess and wish you the very best on sorting this out. Please let us know how it goes.

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Primary keyword in that URL example from the Learn SEO section refers not to the most important keyword on your site or the most important topic on your site, but to the most important keyword on that specific page that the URL is pointing to. I believe that's where the confusion lies. Hope this helps.

Hi!

I'll start off with a few recommendations. The first being our Beginner's Guide to SEO, which will give you a great foundational knowledge of all the things you should be thinking about. The SEO developer's checksheet is also a great resource.

I won't weigh too much on tools as I use Moz's and have bias. Fresh Web Explorer for alerts and content tracking and Followerwonk for social graphing on Twitter are some of my favorites for what I do. (Which is probably quite different than what you do.)

For project management, Trello is definitely one of the easiest ones I've found to use and a favorite. Basecamp's also pretty good for cross-company collaboration. I use GDocs all the time and Evernote for specific note-taking, usually projects or ideas.

Doorway pages are pages set up with redirection, spoofing, or cloaking to get some SEO benefit that's usually short-term gains and typically not so kosher. Basically, the visitor thinks they're getting one thing and ends up with another.

Landing pages are any webpages on your site which you're driving traffic to.

Hope this helps!

Looking at your site, I noticed a couple things:

Your site speed is pretty slow. You can use pingdom.com to check your site speed. This is a great study by Jon Colman about site speed and how much it actually affects your site. I noticed that you're running WordPress, and here's some tips on how to speed up your WP site. Google definitely factors in speed, and this could be affecting how the bots reach your site (or don't reach it) and account for the flux week-to-week. You are correct in that it shouldn't be that dramatic of a change week-to-week.

I also noticed that your homepage was a little overly optimized for keywords. As search engines start getting more semantic, you want to optimize more for the user. Definitely don't kill all the keywords, but balance is the key. Read through the copy as a visitor, not just the SEO and industry expert.

If you're wondering when we, at Moz, will be posting something, Dr. Pete will be digging into the data tomorrow and have something up soon. (He tweeted that today he's looking at some actual penguins in the zoo with his family.

Google reads a subdomain as a separate site from the domain or another subdomain. That said, Google also realizes when sites are from the same network, which is how they penalized private link networks. It will certainly improve your authority, but it's unknown how much the link will be discounted due to the connection between the two sites. (That is, after all, Google's proprietary knowledge and secrets about how they do their algo. We can only make educated guesses.)