10/15/2010
I typically run a couple of a hundred queries a week around SEO long tails to try and capture SEO posts that may not be on my radar, but worth a read. The nature of these change from time to time based on my current interests – after all, I started out as a Small Business SEO and now work at advising...
5/6/2009
It’s been a while since I put together a Small Business SEO post. I thought it’s high time I tackled another key issue facing small businesses – deciding whether their SEO activity is progressing or not. SEO, and indeed SEM, is a unique marketing channel. It is quantifiable, responsive and flexible to an extent which I would argue other channels aren’t. However, that is my personal opinion. And the way in which I rate SEM successes is different, not unique certainly, but definitely different.
10/31/2008
It was quite by chance I stumbled upon this issue early last year, while working on a project (and to be honest, it was the team at Latitude that picked up on it).
Basically, one of the sites I was working on with them had some serious bloat in search results, and after digging into the situation, the solution was pretty simple. Although I cannot mention the site here because of NDA’s, I can give you an example of a site that suffers the same problem, and hopefully will give you an idea into how to manage the problem for your own/client sites.
10/9/2008
There has been a spate of posts recently that talk about spammy SEO agencies offering guarantees, trying to con webm...
8/19/2008
One of the problems with working on Small Business SEM is content development. So far we know what keywords we are targeting, who our link market is, and ...
7/8/2008
To date I have journeyed through my Keyword Discovery Process and waded through the first part of the Small Business Link Building (analysing the opportunities). This post is a follow up to the latter, and discusses the wa...
6/27/2008
I promised in my last post that I will disclose a Link Building strategy that Small Businesses have access to but tend to over look. Note that most small businesses may not need hordes of links to target the niche keywords that we identified via our ...
6/10/2008
As I have often stated, I work with many small clients, especially in the medical field. There are few problems associated with this market, none of them unique, but a pain to deal with for the revenue that you make on taking on small clients.1. Explaining SEO – It’s hard enough to explain SEO processes to CEOs and corporat...
3/25/2008
I like looking at marketing models – after all – we are SE Marketers. In addition, I find applying traditional marketing models to online marketing isn’t all that hard, and makes for better by management who know nothing about search marketing. Simultaneously, the process inspires a unique insight into ones strategies. This time round, I d...
3/12/2008
Bait and Switch is a well known Link building strategy, which in my opinion works well with a viral campaign. In most cases its used for sites that don’t have very appealing content...Because I am inherently lazy, and do not want to particularly bore most of you with what this tactic is, I will just link to Jane’s prese...
3/5/2008
I work with mostly small independent sites with little or next to nothing budgets and help them turn things around if possible. My biggest success story was a client who had 1 or 2 patients a week through word of mouth, and then grew to an average of 50 referrals through online marketing monthly, as well as a huge established practice. I cant take all the credit – he worked hard at...
1/3/2008
During the week – I was going over various sphinns, when I came across Goats Apples and Link building – I like inventive headlines, so I went ahead to read the story – and came across this SEOmoz comment referenced in the post:“I knew the reciprocal linking we were doing was over kill and done only to improve ...
1/2/2008
Right - ideally I should have named this post “How to write killer headlines” or “How to get your Sphinn or Digg posts read”. But I wanted a bit more traction than that – so I used one of the oldest marketing tricks – I used sex. As long as the marketing funct...
1/1/2008
So I like reading the newspaper as well as a couple of hundred blogs and old collector editions of Assimov's and Analog's. In most cases I tend to stick to the Daily Telegraph, where I came across this little gem. In a nutshell...
12/24/2007
I came across this entry earlier today. Which led me through to googles blog. If you want to know the specifics, I suggest visiting googles blog, but a quick screenshot of the interface is ...
12/19/2007
As you all know, FB is a very viral network, and with two of the most viral applications easily available (superwall and funwall), it was about time people got up to mischief. I have been geting a whole lot of chain posts lately, but the one below takes the cake: Attention all Facebook membeRs.Facebook is recently becoming very overpopulated,There have been many members complaining that F...
12/17/2007
There’s a war brewing. The ranks aren’t split, they are shattered. Its every SEOmozer for himself. 1 2 3 4 Let's have a thumbwar!Yep that’s right. Rumour has it (and yes its only a couple of us spreading the rumour) that the thumbs league in SEOmoz is about to see a flurry of...
11/20/2007
The last two days I have been attending the SMX London - which was in overall a very satisfactory experience - I got to meet quite a few SEOmozers who turned out to be a very approachable lot even offline (online they are great!). Well earlier today I attended the "Linkbaiting and Viral Search Marketing" session - the speakers included Jane Cop...
10/18/2007
Sometimes working for big brands can be quite difficult insofar as Search is concerned. Very often your value to the institution is called into question, especially if the company has a very strong brand, but a poor SEO strategy prior to your joining. It doesn’t help that there isn’t much freely accessible research that may lend itself to causal arguments when it comes to Bra...
10/9/2007
Of recent I have seen some interesting posts and activity on the blogs and Youmoz posts, which kind of geared me into writing this post. But before you go any deeper, remember I claim right to the disclaimer and it applies to the below – the ideas, suggestions are mine, and not reflection of anyone else or complaints – simply observatio...
10/2/2007
I have been a freelance SEO / WebDev Project Manager for a couple of years now. But I remember how disorganised I was and how hard I found it to keep track of the different projects I was involved in – I took on quite a few small sites to help build my portfolio and keep the revenue flowing. A point came when I was so disorganised, I had to do something to improve the management of...
9/25/2007
This is a short one….I was quite impressed by the article on browser compability: http://www.seomoz.org/ugc/browser-compatibility-what-really-matters. Funnily enough, I was thinking about it when I came across the new social media site to be – Baagz.com in Mashable earlier tod...
9/24/2007
When google does something new, or even if there are rumours of google introducing something new, I get this weird mixture of goose pimples and butterflies in the stomach. And those who know me, know how addicted I am to all things facebook – I would love for it to be an all encompassing application – in fact I think facebook should have its own unique browser &n...
9/20/2007
Recently this well known guy wrote this post. Its kinda like a very friendly outlook to what else you can use Google for. I must admit, in the past I have typed in telephone numbers into Google, if I received a dropped (missed) call and if they looked suspicious – saved me a few quid because some of them turned o...
9/17/2007
Now now… don’t get me wrong. I do love facebook – and all its brilliant applications and gossip value (word of mouth for the posh ones…). But…How many of us join various groups? I know I do – quite a few. I flit in and out of quite a few and stick to the interesting ones, more often than not events groups. But I believe that FB would be an ex...