Using AI in your workflow is great, but let's be honest, your boss doesn't really care about your fancy automation workflows and integrations.
They care about revenue. Cold, hard cash from conversions that move the bottom line.
The traditional way to boost conversion is through BOFU content, and for years, the process was simple:
Find your money keywords, write a page, publish, and maybe run a few paid ads. Rinse and repeat.
Wrong!
According to Lashay Lewis, the real work that achieved a 600% conversion lift happened before a single word was written.
You have to break down internal silos where product, sales, and support don’t talk to each other. Get them in a room with marketing, and that’s when the magic happens.
Lashay has developed a playbook to align internal teams, surface high-impact customer pain points, identify opportunities, and use AI to build conversion-ready assets.
If you work in CRO, you know that even a 1% increase in conversion can be the difference between hitting targets or missing them. A 600% lift makes you employee of the month.
In this webinar, you’ll learn:
- How to align siloed teams to uncover real customer insights
- How to do BOFU-focused keyword research grounded in buyer needs
- How to repurpose those insights into sales enablement assets that close deals
- Where AI fits in and how to use it without losing clarity or quality
Join us live on Tuesday, April 29, 2025. 11 am PST / 2 pm EST / 7 pm GMT
Presented by: Lashay Lewis
Lashay Lewis is the founder of bofu.ai, a human-led, AI-powered consultancy helping B2B SaaS brands turn customer insights into revenue-generating content. She’s worked with companies like Conveyor, Teal, and SoundThinking, transforming underperforming BOFU pages into high-converting growth assets. With a track record of lifting conversions by as much as 6X, she is the right person to teach you how to make high-performing BOFU content.