As content marketers, we're always on the lookout for innovative ways to connect with our audiences. Leveraging LLMs like ChatGPT enables us to streamline and enhance our content strategies
Caitlin Hathaway is an expert in audience development at MVF Global, and she knows how to connect with people organically.
Using her skills in automation and LLMs, Caitlin will teach us:
Building a content strategy that really speaks to your audience.
Using LLMs like ChatGPT for easier, more efficient content creation.
Analyzing audience data with LLMs for tailored content.
Tips for getting the most out of LLMs in engaging your audience.
Presented by: Caitlin Hathaway
Caitlin is an Audience Development Strategist at MVF Global, where she focuses on connecting with organic audiences and uncovering new channels for content exposure. Her experience spans from startups to large companies, where she has crafted and executed comprehensive SEO strategies alongside other key marketing initiatives.
A critical element of Caitlin's career has been her focus on automation. Her hands-on experience with automation techniques, data analytics, and her recent exploration of Generative Pre-trained Transformers (GPTs) have provided her with an extensive set of skills and insights. Caitlin is passionate about sharing this knowledge, aiming to offer valuable perspectives to marketers.
She is excited to share her journey and discoveries in automation, hoping to inspire and empower listeners with the tools and strategies that have levelled up her workflow and approach.