The clicks are never coming back.
If SEO is your only growth lever, you’re at risk.
Traditional SEO, built on content and links, isn’t enough. It doesn’t prioritize brand, connect with other channels, or help you appear on the platforms your audience actually uses.
To survive, you need an integrated content strategy to build Brand Authority, earn mentions, and drive traffic from multiple sources.
For the first time ever, Chima Mmeje will share the playbook she uses at Moz to do just that.
What you’ll learn
- How to create a diversified content strategy that reduces your reliance on organic channels
- The workflows Chima uses to scale Moz’s content program
- The content formats to prioritize to win in traditional SERPs and AI search features
- A library of AI prompts and templates to execute content campaigns with a lean team
Meet your host
Chima Mmeje is the Senior Content Marketing Manager at Moz, overseeing a cross-functional content strategy to increase conversion, traffic, and product visibility.
In the past, she’s partnered with brands like HubSpot, Semrush, Wix, and Guru, and considers herself an expert in product-led SEO, AI content automation, and omnichannel execution.