E-commerce is a special category of SEO, in part because Google treats queries that involve selling or financial transactions with extra care, and also because these can be extremely competitive verticals.
E-commerce SEO also faces unique challenges due to product catalogs, out-of-stock items, site architecture, trust issues and more. You not only need a solid baseline SEO strategy, you typically need to excel in all of these other areas as well. Here, we've included some of our top resources on E-commerce SEO, as well as the latest blog posts on the subject below.
How to Craft the Best Damn E-commerce Page on the Web : E-commerce pages are a dime a dozen, but if you want to stand out, Rand Fishkin shows you how to win your category.
Pruning Your eCommerce Site: How & Why : In a very tactical post, learn why bloat in your e-commerce store is your biggest enemy to ranking higher, and learn how to clean the cruft.
Easy Marketing Investments to Improve Your E-Commerce Store : Even before working on organic traffic, it's important to put your best foot forward with your online storefront.
How to Do a Content Audit : For e-commerce stores, content audits are essential to SEO success.
May It Please the Mozzers, Content aggregators should pay attention to a recent settlement between the New York Times and GateHouse Media. According to Online Media Daily, the New York Times agreed to remove headlines and first sentences of GateHouse articles referenced by the New York Times on one of its content aggregator sites, Boston.com. Is this case part of a trend?
May It Please the Mozzers, I want to briefly touch on some collections methods and issues today. The first step is to try and collect the money yourself with follow-up invoices, letters and an offer of a payment plan. In this stage you can often accomplish two important things: getting a personal guarantee from the business owner, and getting the...
May It Please the Mozzers, The world is filled with all kinds of nutty people. Mostly, this is a wonderful thing. But sometimes people go too far. This case involves two lawyers, a messy breakup, and a blog about "Guns, God, Food, Beer, Tools, Politics, and Whining." Stephen Hogge, a Florida attorney, operates the blog ...
May It Please the Mozzers, The Washington State Attorney General announced in a press release yesterday that it was suing a Redmond-based SEO company, Visible.net. According to the Complaint, Visible also does business under the name WebMarketingSource.com, Caputures.com, and Captures.com (that's not a typo). The AG...
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If you have a site that includes user-generated content, you may one day receive a subpoena asking you for personally identifying information about your users. Receiving a subpoena can be intimidating and you often don't have a lot of time to respond. This post is designed to give you some high-level steps to follow.
May It Please the Mozzers, Those of you who get paid to build links aren't going to believe this one. One of the world's largest law firms, Jones Day, actually filed suit against a small e-commerce company, BlockShopper, for linking to it with the anchor text "Jones Day." Yes. ...
May It Please the Mozzers, Attention everyone who co-blogs! If you create a blog collaboratively with another person, you may be wondering whether your blogger buddy creates potential liability for you each time she posts. We know that website operators can't be held liable for their users content thanks to Section 230 of the CDA. That's old news....
May It Please the Mozzers, Today I'm discussing a case involving alleged trademark infringement and meta tags. It's very dangerous to outrank your competitor, especially if that competitor has limitless pockets and very generic registered trademarks.
May It Please the Mozzers, I am often asked, "Can I talk about my competitor on my website?" To answer this question, I thought I would do a quick post about comparative advertising. The Federal Trade Commission promotes lawful comparative advertising as a great way to inform consumers and increase competition. Describing how your pro...
May It Please the Mozzers, I have an update on the Jason Gambert Saga. For those of you wanting a refresher, please see my first post on the internet marketer trying to trademark "SEO" and ...
May It Please the Mozzers,...
May It Please the Mozzers, Continuing my mini-series on SEO contract clauses, today's Legal Monday focuses on indemnification clauses. These kinds of provisions are standard in many consulting contracts. They can be extremely valuable or extremely dangerous in your contract. Therefore it is very important to understand and use them intelligently. Inde...
May It Please the Mozzers, Last week, many of you requested more posts on common contract clauses. Your wish is my command: Today, I'm very briefly going to review "opportunity to cure" provisions. This provision is valuable for any one providing a good or service. ...
May It Please the Mozzers, Today's Legal Monday is brief (for a change!), but very important for anyone doing SEO consulting. When selling their products, consultants tend to use overstate their abilities and over promise on deliverables. It is important to resist this temptation and communicate as effectively and honestly with clients as possibl...