E-commerce is a special category of SEO, in part because Google treats queries that involve selling or financial transactions with extra care, and also because these can be extremely competitive verticals.
E-commerce SEO also faces unique challenges due to product catalogs, out-of-stock items, site architecture, trust issues and more. You not only need a solid baseline SEO strategy, you typically need to excel in all of these other areas as well. Here, we've included some of our top resources on E-commerce SEO, as well as the latest blog posts on the subject below.
How to Craft the Best Damn E-commerce Page on the Web : E-commerce pages are a dime a dozen, but if you want to stand out, Rand Fishkin shows you how to win your category.
Pruning Your eCommerce Site: How & Why : In a very tactical post, learn why bloat in your e-commerce store is your biggest enemy to ranking higher, and learn how to clean the cruft.
Easy Marketing Investments to Improve Your E-Commerce Store : Even before working on organic traffic, it's important to put your best foot forward with your online storefront.
How to Do a Content Audit : For e-commerce stores, content audits are essential to SEO success.
If eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, they'll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a comprehensive inbound marketing strategy. Learn how to add lead generation and contact nurturing to your inbound marketing toolkit.
Page load speed is an important factor in optimizing website performance. These tips will have your ecommerce pages loading faster in no time.
This is a story about Panda, customer service, and differentiating your store from others selling the same products. I'm going to use a real-live example that I suffered through about a month ago: I was looking for a replacement sink stopper for a bathroom sink. It did not go well.
Wolfgang Digital analyzed 30 sites totaling 56 million visits to find out how your standard KPIs (bounce rate, session duration, percent of mobile revenue, and more) correlate to conversions.
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Looking to optimize your Magento site for search? It's easier than you think and well worth the effort. With a few simple adjustments, your site could be a favorite of search engines and web searchers.
This post guides you through setting up and running a rank tracker for organic searches in Amazon.com. Best of all? The tools it requires are free (for now).
The eCommerce SEO community is ignoring a huge opportunity by focusing almost exclusively on Google. Amazon has roughly three times more search volume for products, and this post tells you all about how to rank.
Your shoppers deserve more. They can benefit from an experience, a human touch, and the feeling of knowing they're about to purchase from one of the most passionate retailers around. This is where every eCommerce site, despite budget, size, and existing brand recognition, have an opportunity to continually grow.
Back when I first started my online store, I had no idea AT ALL about SEO and ranking. I just figured that if I threw up a store, they would come. This was 2011, mind you, not 2001! As I started to try and rank my store, however, things got ugly. I no longer run that store, so I’m going to be really transparent with all the details - I’ve literally got nothing to hide.
Overview In the US and other countries, one of the largest indicators of trust is "the handshake." Greek history tells us that the handshake originated as a gesture of trust indicating you held no weapons and came in peace. As technology progresses, we do less and less busine...
What SEO features should you look for when choosing an ecommerce solution for your online store? The majority of the most popular ecommerce platforms claim to be SEO-friendly. However, there is no objective definition for the terms “SEO friendly;” some platforms that claim to be SEO-friendly actually lack important SEO features. Whether you are choosing a shopping cart, hosted ecommerce, or more customized ecommerce solution, you need to compare the SEO features that the platform offers against this list of 20 SEO features.
Think like a skeptic and you will make more money from your e-commerce website. This is one of the surefire ways to improve your site’s sales and revenues. We use it all the time with our clients, from small businesses to Fortune 500s. When we take on new e-commerce conversion projects, we think about user experience from the perspective of a lot of different personas/user types who may visit your site. One of the most important filters through which we think is the skeptic. As sales people, what do we need to do to encourage skeptical and uneasy people? How can we put them at ease and address their concerns before they even know they are having them?
A common question about big websites is “what do I index?” This question is further complicated with eCommerce websites that have a larger demand for better categorization and user features to help consumers find what they are looking to buy.
As a small online retailer your life can be pretty tough, especially when you are just starting out. SEO is a tough game to play for anyone, but if you happen to be in a space already covered by a larger retailer (such as the various Amazons of the world) it can be hard to get off the ground. The first step to success is learning to understand your disadvantages. Just as David didn’t attempt to out-muscle Goliath, you shouldn’t try to beat Amazon at their own game (unless you have a few million to invest into the process).