E-commerce is a special category of SEO, in part because Google treats queries that involve selling or financial transactions with extra care, and also because these can be extremely competitive verticals.
E-commerce SEO also faces unique challenges due to product catalogs, out-of-stock items, site architecture, trust issues and more. You not only need a solid baseline SEO strategy, you typically need to excel in all of these other areas as well. Here, we've included some of our top resources on E-commerce SEO, as well as the latest blog posts on the subject below.
How to Craft the Best Damn E-commerce Page on the Web : E-commerce pages are a dime a dozen, but if you want to stand out, Rand Fishkin shows you how to win your category.
Pruning Your eCommerce Site: How & Why : In a very tactical post, learn why bloat in your e-commerce store is your biggest enemy to ranking higher, and learn how to clean the cruft.
Easy Marketing Investments to Improve Your E-Commerce Store : Even before working on organic traffic, it's important to put your best foot forward with your online storefront.
How to Do a Content Audit : For e-commerce stores, content audits are essential to SEO success.
When deciding on URL structure, there's a lot to take into account — and a convoluted structure can result in wasted hours and dollars when trying to gather and analyze data. Learn about creating efficient, logical URL patterns from the get-go.
Learn the best ways to invest time and money into an e-commerce site with a few small-scale investments that can help drive performance on conversions, SEO, and more.
Which keywords are right for your e-commerce product pages? Brian Childs walks you through how to simplify your research process on-the-go with the SEO toolbar.
From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today's Whiteboard Friday.
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Wolfgang Digital analyzed Google Analytics insights from over 80 million website sessions and over a quarter of a billion dollars in online revenue for travel and retail websites, calculating average e-commerce website KPIs for you to use as benchmarks.
There are signs that Google may someday allow for transactions directly in the SERPs. What would that mean for ecommerce sites, and how would optimization look?
Make your copy work more effectively for your e-commerce brand by matching the language to the intended audience.
Delivering a product page that delights customers and leads to increased conversions is easier than you think. Moosa Hemani brings us some no-nonsense advice when it comes to optimizing an e-commerce site that results in a positive user experience.
When it comes to online marketing bang for your buck, Rich Snippets are hard to beat.
Those 301 redirects could be more costly to your brand than you previously imagined. Brian Wood dives into the results of an accidental SEO test that turned out to be serendipitous.
Learn how eCommerce catalog content pruning can increase your revenue in 2016. Everett Sizemore shows you how to prune responsibly, and why you should start doing it today.
Most of the large ecommerce companies are publishing Google shopping ads using Merchant Center. Because of the heavy rush and frequent purchases, they have to update their feeds and submit to Merchant Center on a real-time basis. Sometimes this makes them inefficient in displaying the latest status of product ads.Google announced an enhancement earlier this year, via the online pr...
A compelling story is one of the best sales assets known to man, but is one of the most-ignored tools in marketing. Learn the benefits of sharing your story more effectively.
Google may have something amazing in the pipeline, an easy entry point into its vast Google Shopping platform. By combining increasingly accurate image detection software with existing structured product data detection, ...