The Anatomy of Addictive Content
Discover the art of crafting irresistible content that grabs your readers' attention and guides them seamlessly toward conversion
SEO Copywriting
Copywriting can be an under-appreciated success factor in SEO. The content you write must not only target the keywords and topics your audience is searching for, but it must also satisfy their intent better than other pages, as well as being formatted and friendly to search engines.
SEO copywriting is a mix of keyword research, on-page SEO, formatting, and creativity. We've listed some of our favorite resources here, and below find the latest, most relevant posts.
Keyword Research: The Beginner's Guide to SEO : Copywriting starts with research. Understanding what your users are searching for is the key to success.
How to Write an SEO-Focused Content Brief Your Writers Will Love : A step-by-step on how to write an SEO-focused content brief that will help your content rank
SEO Content Has a Packaging Problem — Whiteboard Friday : Is your content strategy impacted by AI Overviews? Bernard Huang explains why SEO content has a packaging problem and how to course correct for 2025 and beyond
Most Recent Articles on SEO Copywriting
Humans vs. Robots: Picking the Best Audience for Your SEO Content
When writing for search engines, should you create content for the algorithm or for your human readers? The answer is both. Here’s how you can do it.
How to Stay Creative With an SEO-Driven Content Strategy
There are ways to remain creative even within a grander, primarily SEO-driven strategy. Here, let's dive into six tips to ensure you don't have to sacrifice your own creative freedom for the sake of organic growth.
Creating Quality Content in 2019 (For Search Engines and People)
Learn how to solve for searcher intent to create successful, quality content that makes people (and Google) happy.
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What Does It Mean to "Write for SEO" in 2018?
Writers regularly receive dangerously incorrect advice on how to write for SEO. To protect your site from Google penalties and ensure your writing is appropriate for modern SEO standards, Rand outlines outdated practices and a brief 5-step writing process for 2018.
Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together
A single headline can't do it all. You need to develop something a little different for your goals tied to SEO, social media, and site visitors. This Whiteboard Friday covers a process to help optimize your titles across multiple platforms.
Writing with Markdown for Better Content & HTML: Why & How To
The one great tragedy of content creation is HTML. Cut out the cruddy code produced from writing in word processors by adopting Markup and text editors as your go-to writing solution.
The Lazy Writer’s Guide to 30-Minute Keyword Research
Keyword research doesn’t have to be a marathon bender. A brisk 30-minute walk can provide incredible insights — insights that connect you with a wider audience on a deeper level.
6 Tips to Make Your Brand an Email Response Rockstar
Are you ready to create emails that get replies? It's time to step away from the clickbait-y subject lines hawking insincere or insignificant promises, and instead deliver messages worthy of earning a response.
Storytelling 301: Site Content as Story
"Storytelling" can be more than just jargon. This post will show you six types of stories you can inject into your site content to develop a compelling, powerful brand story.
4 Ways Copywriting Can Boost Your E-commerce Conversion Rates
Make your copy work more effectively for your e-commerce brand by matching the language to the intended audience.
Is Your Writing Readable? 3 Concepts to Master for Copy That Converts
Chunking, word recognition, and universal design are the cornerstones of readable copy. Are you writing in a way your audience can easily understand? In this post, Isla McKetta doles out the top insights from her research into readability and its utter importance.
Great Content ≠ Long-Form Content
"Great" content and long-form content are not the same thing. In this post, Rand explains the difference, the reasons for the correlations, and an alternative path to making content that accomplishes your goals and those of your audience.
How to Steal from Your Favorite Writers to Make Your Copy Sing
How often do you sit down to read a book and find yourself hooked within the first few sentences? Or even the first few words? I would venture to bet the answer is "not often."In fact, I find that the books which turn out to be my favorite in the end typically take at least 50-100 pages to “pick up pace.” But we expect that when we read a good book. We come to the table knowing what...