10 Simple Steps for Creating a Blog Your Readers Will Adore
The keys to making your blog a success is knowing who'll be reading it and what they desire in the way of content.
SEO Copywriting
Copywriting can be an under-appreciated success factor in SEO. The content you write must not only target the keywords and topics your audience is searching for, but it must also satisfy their intent better than other pages, as well as being formatted and friendly to search engines.
SEO copywriting is a mix of keyword research, on-page SEO, formatting, and creativity. We've listed some of our favorite resources here, and below find the latest, most relevant posts.
Keyword Research: The Beginner's Guide to SEO : Copywriting starts with research. Understanding what your users are searching for is the key to success.
How to Write an SEO-Focused Content Brief Your Writers Will Love : A step-by-step on how to write an SEO-focused content brief that will help your content rank
SEO Content Has a Packaging Problem — Whiteboard Friday : Is your content strategy impacted by AI Overviews? Bernard Huang explains why SEO content has a packaging problem and how to course correct for 2025 and beyond
Most Recent Articles on SEO Copywriting
Here’s How to Combine Storytelling and Data to Produce Persuasive Content
Ever thought about what really sticks out in your audience's minds? Hint: it's not the hard facts alone. Combining data and storytelling can make your brand's content stick out in a meaningful way; Nichole DeMeré shows you how in today's post.
Manufacturing Serendipity: How to Create Content that Captivates Your Audience
Learn how to turn empathy, surprise, delight, and information into the kind of content your audience will connect with and remember.
Here’s How Brands Execute Truly Awesome Tactics for Email Marketing
Effective email marketing campaigns begin with attention to detail and empathy for your customers.
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7 Copywriting Tips That Will Instantly Lower Your Bounce Rates
One of the simplest ways to lower the bounce rates of your landing pages is to use copy that's snappy, enticing and free of useless words and phrases.
Why Meaning Will Ultimately Determine Your Brand's Content Marketing Success
If your brand is ready to make the next big step in content marketing, adding meaning to the content you create and share is a necessity.
How to Write Product Descriptions That Will Make Customers Love Your Brand
Product descriptions are some of the most neglected pieces of content on the web, which is a shame because they are often the first point of contact for ecommerce customers.
Seven Simple Tips for Insightful A/B Testing
Marketing is full of cliches, but one that has stood the test of time and still rings true is "When in doubt, test." Are you testing your assumptions?
The Art of Concision: How to Effectively Make Your Point in Fewer Words
Learn how to write fewer words while making a stronger impact on your readers, customers, and decision makers.
9 Simple Tips For Making An About Us Page That Works For Your Brand
Your brand's About Us page is prime real estate for prospects looking to do business with the company. Reward visitors for their efforts by showcasing an engaging, insightful page.
Understand and Harness the Power of Archetypes in Marketing
Understanding your brand's archetype and narrative mode can embed you deep in the psyche of your customer. Learn how.
Death to Wishy-Washy Reports: Simple Edits to Put the Authority Back in Your Writing
This is a post about how anyone can write a clearer, more persuasive report. And the lessons contained herein can help you with any form of corporate communication, whether you're writing for a client or your boss. Get ready to sound smarter.
For Writers Only: Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don't Mean Wordle)
If you aren't thinking about imagery as you're writing, you're missing a huge opportunity to engage readers. Learn how to capture all the magic that word pictures can offer.
The Un-Checkbox Approach to Content Marketing
Data and insights can be incredibly valuable, but should never be treated as gospel, and the only logic worse than "because that's how we've always done it" might just be "because everyone else is doing it." Content is no exception. When was the last time you broke a few rules?