How to Close More Sales With Emotion-Driven SEO
Wish your content led to more sales? Use these emotion-driven SEO tactics to create people-first content that sells.
Marketing Psychology
The Psychology Behind Search: Cognitive Biases in SEO
Discover the impact of cognitive bias on SEO and how to leverage the psychology of your audience to improve rankings, click-through rates, and brand reputation.
Elevating Women in SEO for a More Inclusive Industry
By embracing mentorship and allyship, and by advocating for change, we can work together to build a better future for women in SEO.
Carving a Career in SEO — How NOT to Get Taken for a Ride
Learn how to not get taken for a ride when starting your career in SEO. Jo writes about her experience working client-side, in an agency, and freelancing.
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Keyword Research Master Guide
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Guide to SEO Competitor Analysis
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The Top 4 Skills Marketers Will Need in the Future
There’s no doubt that AI is impacting the role of marketers around the world, but the skills marketers need to thrive in the future go beyond simply leveraging AI tools. Learn the top 4 skills marketers will need in the future in this blog post.
Feeling Stuck: What to Do When You Don’t Know What to Do
Feeling stuck at work is never easy, especially when tasked with unfamiliar challenges. Learn practical strategies to navigate uncertainty, manage anxiety, and take confident action in this blog post.
How Reading Patterns Can Help Us Optimize Content for Organic Search — Whiteboard Friday
In this Whiteboard Friday, learn about how to use reading patterns to optimize your content and understand how users are engaging with it.
Cognitive Science Meets SEO: Why True Localization Matters
Connect with diverse audiences across the globe by embracing a multi-local strategy. Explore how brands can merge cognitive science with local expertise.
Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand
In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand.
Why SEO Agency Owners Can't Afford to Ignore Employee Wellbeing
Looking to enhance your SEO agency's performance? Find out how focusing on employee well-being leads to greater ROI and success.
Practical Tips for Presenting SEO Projects to Executives — Whiteboard Friday
Any time you have to present your SEO work to other departments or executives, you're going to have different groups of stakeholders with different interests, so you need to approach them differently. To help you, Bethan walks you through her top five tips for sharing your work with the C-suite.
The Top 5 Soft Skills SEOs Should Develop
When it comes to SEO, especially technical SEO, we often talk about the importance of hard skills. And while there’s no doubt that vlookup and regex can be your best friends, there are some essential soft skills to learn that will help you excel in your role and progress in your career.
Optimization Tips for Your SEO Career (and Your Life)
Co-host of The SEO Mindset Podcast, Tazmin Suleman, shares the process she went through that took her from self-doubt to empowerment, along with some actionable tips to help change your mind about what you can achieve.
How to Win Potential Consumers with Customer Journey Mapping on Google
If your website is like most others, there is likely a mismatch between the content you provide, and what your prospective customers search for on Google. This article is about understanding those potential customers and their conversation with Google by using the customer journey mapping method to provide them with the best content.