Case Study: How Using Color Psychology Improved Our Website
Is it time to test your website's calls-to-action? The results will almost certainly surprise you.
Marketing Psychology
How to Align Your Entire Company with Your Marketing Strategy
Download this simple tool and follow these steps to align your entire company with 8 very important elements of your marketing strategy.
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A Simple Guide to Overcoming Ad Blindness for Publishers
Ads don't do your brand much good if no one sees them. That's why it's important to understand how readers view them, which allows you to optimize the ad and the content they're a part of for greater performance.
Understand and Harness the Power of Archetypes in Marketing
Understanding your brand's archetype and narrative mode can embed you deep in the psyche of your customer. Learn how.
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6 Tactics for Boosting Post-Conversion Engagement
Viewing sales and conversions as the tape at the end of the marathon is a costly mistake that too often results in missed opportunities. Don't fall into this trap. Look for opportunities to make your brand as sticky as possible for prospects.
The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)
Company blogging is broken. We're tricking ourselves into believing they're successful while ignoring the one sigal we have that tells us whether they're actually working.
How To Tap Into Social Norms to Build a Strong Brand
Increasingly, brands play on social interaction to build communities and customer loyalty. But why is this approach so successful? And what are the pitfalls to watch out for? This post is about what you need to know to successfully tap into social norms for a strong brand.
How to Be More Creative in Your Online Campaigns
Be more creative, is a phrase often used within business and marketing with little consideration given to its meaning. But, what does it mean to be creative?
The Middle Path of Marketing - A Philosophy
The middle path being such as ubiquitous phenomenon, let’s apply it with to what we do here – Online Marketing. I find this philosophy manifests itself across all aspects of this discipline, from Web Design, SEO, PPC, Analytics & Strategy.
How My Mom Thinks Search Engines Work
For those of you who have been doing SEO for awhile now, think back to when you first started pitching ideas to bosses, client lists, or other members of your marketing team. If you remember a few blank stares and responses like, "Don't most people just search for our brand name if they want to shop on our site?" you're not alone. In today's post, Rob Toledo explains why it's important to remove yourself from the technical powers of SEO and have an occasional conversation with someone from the 99% of search engine users who have minimal understanding of “under the hood” mechanics on results pages.
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Click Through Rates in Google SERPs for Different Types of Queries
I was interested in click through rates in Google search engine result pages. It is obvious that the position in search engine result pages is vital. However, it is just as important that there are three main types of keywords, and these keywords might have different click through rates. To find out if that thesis is true, I conducted a study.
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Mapping Keyword Usage to the Consumer Purchase Process
It is important for marketers to know where prospective customers are along the purchase process continuum. It enables them more effectively deploy messages and information that will move them ever closer towards a sale.
How to Connect With your Visitors Using Personas
Personas development is a tool that has been put to use in just about every marketing arena. We know that they can help marketers engage potential clients, but as with many ideas that have made the transition from traditional media to digital we can use them in many ways to improve our workflows and our marketing efforts.
A Tale Of Two Studies: Google vs. Bing Click-Through Rate
Howdy Mozzers! You may remember us from our last study, Mission ImposSERPble (we know, that title was way better), but we're not done yet. After we finished with Google, we started in on Bing.