Whether you’re a senior member of your agency's team or you’re just joining the ranks, knowing how to help your clients succeed is crucial. And representing multiple clients as part of a digital marketing agency presents its own unique set of challenges. How do you retain clients and ensure they are happy with your services? What lessons can you learn from lost clients? How do you get buy-in from clients for new SEO initiatives? We answer all that and more here on the Moz Blog. Here we’ve added some of our favorite resources, and you'll find the most recent blog posts below.
Moz Agency Solutions : Learn how the Moz tool can help your agency meet the needs of your clients.
The Practical Marketer Webinar Series : Learn how industry professionals are using AI to improve workflows and supplement their existing SEO tools in this webinar series hosted by Chima Mmeje. Each episode covers a different topic with marketers from around the world.
MozPod — A Moz Podcast Series : Listen to real stories from rel marketers in this engaging podcast series. Chima Mmeje, takes you behind the scenes with marketers, SEOs, and business owners from throughout the industry. Sharing stories of resilience, innovation, and success, and a few missteps along the way.
In this episode of Whiteboard Friday, Joel discusses how to get client buy-in for being featured in customer stories. He explains why customers might say “no” to being featured and how to pitch the idea of a customer story successfully.
![How To Secure an SEO Leadership Role [According to an Ex-SEO Turned Headhunter]](https://moz.rankious.com/_moz/images/blog/banners/analytics-2eba248_2021-03-12-053257.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1615939477&s=b9125dd05a93cbb387b810e44aabf31d)
Ever wondered what it takes to become an SEO leader? James Congdon, a former SEO turned headhunter, shares 7 skills to make the transition.
How do you decide whether to fire or keep your biggest client? Discover how one agency use a risk-benefit analysis to make a difficult decision.
Client meetings are one of the keys to success for any SEO consultant or marketer. In this edition of Moz’s educational Next Level series, Meghan shows you how to use Moz Pro to prepare for and run a successful meeting with your clients.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Discover the three reasons why Joy lost a local SEO client, and how she remedied her mistakes and rectified the situation. Learn more from Joy at MozCon 2024.
Looking to enhance your SEO agency's performance? Find out how focusing on employee well-being leads to greater ROI and success.
Reduce turnover and improve agency performance with our 8 proven strategies to retain your SEO talent. And discover the main reasons why they may be leaving.
![Why Search Agencies Should Embrace the Adjacency of Email Marketing [Updated 2021]](https://moz.rankious.com/_moz/images/blog/banners/5a668125674408.85116611_2021-03-30-225835.jpg?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617145115&s=88ef832b3799e902d433fdcbd4b7b52d)
As a concrete, high-margin, high-ROI deliverable, email should be a centerpiece of any SEO agency's additional services. David Mihm explains exactly why that is in this update to his 2018 post, and equips you with the tools you need to start offering this cheap, effective, highly profitable service to your clients.
Deciding on an agency for content marketing is often tough thanks to the sheer volume of agencies out there, and because you want to ensure that the one you pick delivers ROI. To make things easier, here are seven key questions to ask when you’re trying to find the right agency for your content needs.
What does it take for an agency to see success in a constantly changing industry? From confidently raising your prices to knowing when to say no, Russ Jones covers four essential tactics that'll ultimately increase your bottom line in this Whiteboard Friday.
Retail clients are battling tough economics offline and tough competitors online and need every bit of help your agency can give them.
There's both a right way and a wrong way to go about selecting an SEO company or consultant for your site. In this Whiteboard Friday, Rand shares his best advice and mistakes to avoid when it comes to the hiring process.
When sussing out new clients, it's crucial for Local SEOs to start off on the right foot. Miriam Ellis offers three free downloadable forms and some priceless advice to make your client onboarding process smooth as silk.