Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
What is search intent and why does it matter? : Learn more about the power of search intent and how to use it in your keyword research strategy.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
In this week’s episode of Whiteboard Friday, Chima walks through what you can do before, during, and after your research process to ensure you’re creating elevated and relevant content within your topic clusters.
What does it take to create helpful content post HCU? In this detailed guide, Maryann shares a blueprint to guide your content creation efforts
Stop wasting hours on ineffective keyword research. In this actionable guide, Tom Capper reveals three proven strategies to streamline your SEO workflow and focus on keywords that actually drive traffic. Tom reveals why treating keyword research as entry-level work could be costing your business significant opportunities.
Keyword intent is the key to understanding your audience's needs. Discover how to decode search queries and deliver exactly what they're looking for.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
If you’ve ever labored for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you.
15% of searches in Google every day are new, how can you get ahead of the curve? In this episode, Sofia takes you through six underrated methods to enrich your keyword lists.
With this workflow, you’ll successfully identify your site’s current Difficulty benchmark to help you focus your research, set goals, streamline resource allocation, and set expectations for stakeholders.
Explore 3 types of content gap analysis to help you find high-quality content ideas, monitor your competitors, and beat their SERP rankings.
B2B data provider Cognism revamped its SEO strategy to focus on money keywords. Read the case study to find out how SEO generated $441k in revenue.
This article will teach you how to attract and nurture non-branded traffic to guide your users through the marketing funnel, converting them into loyal customers for sustained growth.
Reached the end of your high-intent keyword list? Discover advanced SEO strategies to identify untapped opportunities and amplify organic traffic.
Explore the journey of a small travel blog's rise to topical authority in this case study.
Unlock Reddit's SEO goldmine with ease. This guide is for SEO pros, content creators, and marketers seeking to automate Reddit research using Python and ChatGPT.
Uncover the intricacies of Google's search result modifications, revealing how Google strives to understand and meet searcher intent beyond literal keyword matches.