Keyword Research

Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.

Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.

Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.

Keyword Research : Everything you need to get started with keyword research.

Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.

What is search intent and why does it matter? : Learn more about the power of search intent and how to use it in your keyword research strategy.

Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.

Find Striking Distance Keywords With Moz Pro : How to quickly locate, track, and label these keyword opportunities in Moz Pro in this Whiteboard Friday video

Most Recent Articles on Keyword Research

By: Rand Fishkin

February 22, 2005

Disambiguation & Homographs in Search

Keyword Research

For many designers & graphic artists, a first experience with disambiguation will be during an image search at a site like Getty One or Corbis. We'll conduct a search for "marine" and a pag...

By: Rand Fishkin

February 13, 2005

What can WordNet be used for?

Keyword Research

WordNet is a lexical database (a collection of words) that has been used by major search engines and IR research projects for many years. The database can be accessed through Princeton University's website and even ...