Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
What is search intent and why does it matter? : Learn more about the power of search intent and how to use it in your keyword research strategy.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Find Striking Distance Keywords With Moz Pro : How to quickly locate, track, and label these keyword opportunities in Moz Pro in this Whiteboard Friday video
To some, keyword research is keyword research...the type of website doesn't matter! To me however, ecommerce websites require a different approach to keyword research because ecommerce is in my opinion an entirely different beast. The following is a step-by-step process for how I do SEO keyword research for my ecommerce clients...
Ever wondered how to find ALL they keywords that you rank for? Turns out, it's a lot harder than you might think.
In SEO, nothing is quite as frustrating as pouring time and money into your chosen keyword and finally breaking into the Top 10, only find that you still have no visitors.
Most SEO’s don’t like doing keyword research. It’s data intensive, requires some heavy lifting with Excel, and, let’s be honest, feels a bit like guess work. This post aims to help a lot with that!
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Recently, in my efforts to improve my business, I looked over the competition not only in my local Seattle SEO market, but also jumped over into other cities to gauge who's doing the "right things" out there in other cities. In order to figure out which markets to examine with what little time I feel I have (despite ha...
Picking keywords is one of the most important parts of SEO. You want the best keywords with the highest value so you can make the most money. People spend hours looking through analytics tools for the juiciest keywords. This is especially true in travel. After pornography, travel is the second thing people spend money on on the Internet.
Ask any SEO and they will tell you just how important it is to do keyword research. Not only do you need to find keywords that are related to your niche but you need to figure out which ones are actually obtainable for your site. Everyone talks about the “low hanging fruit” and maximizing the long tail keywords. What about the juggernaut keywords? Which keywords are arguab...
This isn't a post about keyword research for video content on YouTube, but exploring the ways in which it can be used to find relevant data, information and keywords in topics where you have a low understanding of the services and industry. Now for an example... ...
Hi there Mozzers! My name is Ollivier Jacq and I work for Paradizo.com This is my first post here at SEOmoz. Everybody knows Google Suggest, but if not here is a short explanation from Google: &ldquo...
Hey there folks! Today's post is a hands-on walkthrough of some of the decision making used when choosing the keyphrases to target. Producing a list of the most important terms in an industry is nice, but actually choosing the right keyphrases is essential. The post was largely created in response to a question submitted by Kien in the comments of my last post.
My mother used to scold me for misusing my toys, playing with my food and for having a bit too much energy. She was well within her rights, as I was a bit of a handful, but at the moment one particular phrase really sticks out in my mind “Is that what that was made for Sam? Use it the right way, please.” Whether I was riding down the stairs in a sleepin...
When working with prospective clients, we often talk with them about the many long-tail or related keywords that they may show up for, in addition to the primary keyword, as we optimize their website structure, increase their content, and improve their link profile. At OrangeSoda, we refer to this as the "halo effect," but it is also referred to as the umbrella effect, keyword as...
Having spent some time looking into keywords on customer and competitor sites, I decided there must be an easier way of collecting and viewing the data? Checking for keywords in page titles, headers, anchor text, image file names, etc can be quite time consuming. I started to think about how useful it would be to have a tool which would crawl a site and t...
Google's "Suggest" feature is an interesting insight into popular searches - start typing a search phrase and Google will suggest popular phrases based on recent queries: (I find Number 4 in the list is particu...