Keyword Research

Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.

Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.

Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.

Keyword Research : Everything you need to get started with keyword research.

Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.

What is search intent and why does it matter? : Learn more about the power of search intent and how to use it in your keyword research strategy.

Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.

Most Recent Articles on Keyword Research

Big Brand SEO - Campaigns, Integration and Extended Brand Keywords
Richard Shove

Big Brand SEO - Campaigns, Integration and Extended Brand Keywords

Keyword Research

Throughout my six years as an SEO, there have been times when I've questioned the value of SEO for clients. The reasoning behind this was that popular non-brand phrases were unlikely to drive business or in some cases where markets were dominated by aggregator sites, where people require choice from the offering, rather than an individual brand. Data was often backed up by generic paid search generating negative return and eventually being switched off.

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The Subtlety of Really Good Keyword Research
James Agate

The Subtlety of Really Good Keyword Research

Keyword Research

Keyword research is an area of SEO that all too often gets overlooked. I like to write about it but I like even more to actually do it. It fuels not only my love of crunching data but also my enjoyment of making judgments. Keyword research seems like a straightforward task; you pull up a huge list of keywords, narrow it down to the relevant ...

A Quick Approach To Keyword Research
Jonathan Walker

A Quick Approach To Keyword Research

Keyword Research

Getting a starting point for your keywords is often very straight forward as they should relate to the area of business you are in, products you sell, or services you provide. For the purpose of the example, we’re conducting keyword research for a company that is selling....Halloween costumes! With that example, what keywords have you thought of? I imagine “Halloween Costumes” is one of them right? Perhaps “Halloween Costumes Shop” is another?