![What Small Business Clients Need to Know About Keywords and SEO](https://moz.rankious.com/_moz/images/blog/banners/5e167ba59d63c8.04692782_2021-03-11-223327.jpg?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1615502007&s=568e5c4c86ce6efea31e4ecb115b046d)
What Small Business Clients Need to Know About Keywords and SEO
OK, so I've worked-on or managed well over 100 SEO campaigns over the last few years and a common trend I've noticed is that many small business clients don't really understand how choosing the right keywords affects and defines an SEO campaign and what it takes to deliver results.