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Keyword Phrases that Bring Conversions

Rand Fishkin

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

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Rand Fishkin

Keyword Phrases that Bring Conversions

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Keyword Phrases that Bring Conversions

A report from emarketer today - Search Query Keyword Insight - details the results of some research over the past year to analyze which types of search phrases yield the highest conversion rates. Not surprisingly, a direct correlation was found between the number of words in the phrase (query) and the liklihood of purchase - as the number of terms in the query rises, so too do the conversion rates. Most searchers are now using 3-4 words, with 2 and 5 word phrases being somewhat popular, while 1 and 6+ phrases are less common.

The report also gives some insight into how users search - noting that very few searchers will attempt any of the so-called advanced operators, including quotes, link commands, allin or intitle, etc.

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