Keyword Phrases that Bring Conversions
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
A report from emarketer today - Search Query Keyword Insight - details the results of some research over the past year to analyze which types of search phrases yield the highest conversion rates. Not surprisingly, a direct correlation was found between the number of words in the phrase (query) and the liklihood of purchase - as the number of terms in the query rises, so too do the conversion rates. Most searchers are now using 3-4 words, with 2 and 5 word phrases being somewhat popular, while 1 and 6+ phrases are less common.
The report also gives some insight into how users search - noting that very few searchers will attempt any of the so-called advanced operators, including quotes, link commands, allin or intitle, etc.
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