Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
How To Find A Competitor's Keywords : Find out what keywords your competitors are ranking for with this easy workflow.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Find Striking Distance Keywords With Moz Pro : How to quickly locate, track, and label these keyword opportunities in Moz Pro in this Whiteboard Friday video
When the team at Brafton discovered they were being unseated in the SERPs for some commercial keywords by directories, they dug into the data to find out why and how it was happening.
In this blog, Dan shows you why you should do a keyword research working session with your clients to tap into their expert industry knowledge, and how these sessions helped his team deliver organic traffic growth for one of their new clients with low Domain Authority.
![How to Use Keywords to Combine the Power of SEO and Google Ads [Case Study]](https://moz.rankious.com/_moz/images/blog/banners/search-engines-5511dd3_2021-04-16-001210.png?auto=compress%2Cformat&fit=crop&dm=1618531930&s=62d5629605e7368d4905d5699120bc91)
Both SEO and PPC are used for a common goal — search engine marketing — and neither would survive without targeted keywords. Since both strategies have user intent and search demand in mind, you can use them to achieve both short-term and long-term business goals. When approached correctly, using SEO and PPC together can unlock significant opportunities for your brand, so let’s dig in!
For years, SEOs have been using Google Autocomplete (aka Google Suggest) as a free keyword research tool. Yet there’s much more to this search feature, especially after all the updates Google has introduced, turning Google Autocomplete into a smart and predictive platform of its own.
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Competitive SERP analysis is based on understanding the broader ecosystems of your ranking keywords. This is great if you’re an established business, but what if you’ve got a brand new site or are still developing your SEO strategy and aren’t ranking for many keywords? Dr. Pete walks you through a solution: aspirational analysis.
By expanding the ways you talk about your product, you attract more users, which in turn scales your SEO strategy by giving you more relevant keywords to rank for. Let’s find out how using synonyms in your product-led SEO strategy can slingshot your growth forward.
Keyword clustering is the SEO tactic to use if you want to seamlessly optimize your SEO content and streamline your workflow at the same time. The best part? It’s fairly simple, and SERPs give you all the information you need to make an informed decision on exactly how to do it.
The key to getting more views on YouTube isn’t to be special enough or loud enough to get noticed, but to tag your content with detail-rich identifying information, making it searchable for viewers already looking for videos like yours.
Brand-driven search is so much more than the URLs you see ranking for your brand name. It’s an ongoing process that will result in higher conversions and more predictable buying journeys.
In these Daily SEO Fix videos, we show you how you can use Moz’s keyword metrics to help you evaluate how much of an impact ranking for certain keywords will have.
Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may save our collective sanity.
For competitive niches, small addressable markets, or both, turn to this proven approach when trying to grow targeted organic traffic and brand awareness: targeting low search volume keywords.
It’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive. To market effectively, you need to create content that helps, educates, and informs your clientele. The best way to do that is to identify the keywords that matter most to them, and build out content accordingly.