Map Your Keywords to the Buyer's Journey and User Intent — Whiteboard Friday
Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent.
Keyword Research
Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
What is search intent and why does it matter? : Learn more about the power of search intent and how to use it in your keyword research strategy.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Most Recent Articles on Keyword Research
Internal, International, and Subdomain Cannibalisation — Whiteboard Friday
In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain.
I've Optimized My Site, But I'm Still Not Ranking — Help! — Next Level
When all your hard work seems to be going nowhere, there might be a reason. Jo Cameron walks you through a list of things to check and accomplish to make sure your site can start ranking ASAP.
Diving for Pearls: A Guide to Long Tail Keywords - Next Level
Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog has been rewritten to include new tool screenshots and refreshed workflows. Together we’ll uncover keywords in the vastness of the long tail.
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Daily SEO Fix: Investigating Keyword Cannibalization
In this Daily SEO Fix edition, we take you through what keyword cannibalization is, how to investigate it on your own website, and how to solve any potential issues your site may have.
Announcing the Keyword Research Certification: Create a Personalized Keyword Strategy
Focusing on your audience and using keyword data to your advantage will make for much more successful campaigns than if you were to focus on the typical desirable keywords. With that, we are so excited to announce the launch of our brand-new Keyword Research Certification from Moz Academy.
Metrics for Better Keyword Research — Whiteboard Friday
In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty.
How to Apply Semantic SEO to Different Niches
A semantic SEO strategy can help you to carve out a competitive advantage in SEO’s ever-changing landscape. Once you understand the principles, you can apply semantic SEO writing to any niche. In this post, Claire outlines some of the successful strategies she and her team at Boom have used across different types of sites, along with some insights into the results they have achieved.
Estimating Search Opportunity — Whiteboard Friday
Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the potential value of your work to others. In today’s episode, Robin walks you through a good strategy for this all-important estimative work.
Uncover Your Most Valuable Keywords with Aira’s New Keyword Opportunity Estimation Sheet
When you have a list of keywords, it’s often tricky to know where you could potentially rank, what levels of traffic you can earn, and how this relates to conversions and revenue. To help, Dave walks you through Aira’s new Keyword Opportunity Estimation Google Sheet, which tries to answer these questions.
Why It's Getting Harder to Rank for Some Commercial Keywords (+ What You Can Do About It)
When the team at Brafton discovered they were being unseated in the SERPs for some commercial keywords by directories, they dug into the data to find out why and how it was happening.
How We Increased Organic Traffic by 65% Using Keyword Research Working Sessions
In this blog, Dan shows you why you should do a keyword research working session with your clients to tap into their expert industry knowledge, and how these sessions helped his team deliver organic traffic growth for one of their new clients with low Domain Authority.
![How to Use Keywords to Combine the Power of SEO and Google Ads [Case Study]](https://moz.rankious.com/_moz/images/blog/banners/search-engines-5511dd3_2021-04-16-001210.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618531930&s=ed50deff4b441d0103a3716aa43e5f7e)
How to Use Keywords to Combine the Power of SEO and Google Ads [Case Study]
Both SEO and PPC are used for a common goal — search engine marketing — and neither would survive without targeted keywords. Since both strategies have user intent and search demand in mind, you can use them to achieve both short-term and long-term business goals. When approached correctly, using SEO and PPC together can unlock significant opportunities for your brand, so let’s dig in!
Google Autocomplete: More than a Free Keyword Research Tool
For years, SEOs have been using Google Autocomplete (aka Google Suggest) as a free keyword research tool. Yet there’s much more to this search feature, especially after all the updates Google has introduced, turning Google Autocomplete into a smart and predictive platform of its own.