Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
Event marketing can be incredibly beneficial to your business, but reaping those benefits requires careful planning and preparation. From meetups to conferences and more, this post walks you through everything you need to know (including the SEO!) to throw a truly effective event.
Many rumors have spread about negative SEO. Should we be worried? How should we protect our sites? This post paints a comprehensive picture to help put concerns to rest.
We're excited to announce the third beginner's guide from Moz: The Beginner's Guide to Link Building!
Should you always act on a link removal request, and what action should you actually take?
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
How has the marketing industry changed its views of link building since last year? James Agate of Skyrocket SEO is back with the results of a brand new survey.
People don't share content that isn't credible. Credibility gets mentioned in passing as something content needs, but little has been said about how to build it. This is your guide.
For those of us who are trying to earn links for our clients, receiving a nofollow link can feel like a slap in the face. But these links have hidden powers that make them just as important as followed ones. Here's why nofollow links are more powerful than you might think.
A new black-hat tactic is threatening to malign SEO professionals and seriously damage companies’ search engine rankings. This is the step-by-step description of the black hat SEO tactic that can reverse good links that took you years to build:
I will walk you through on how to conduct a backlink profile analysis using backlink exports from Open Site Explorer, Link Detective, and the amazing power of Excel.
Most link profiles include a majority of links earned from blogs. Especially given the recent controversy surrounding guest blogging, it's wise to diversify that portfolio, and this post shows you many ways to do so.
This step-by-step guide aims to help users with the link auditing process relying on own judgment, without blindly relying on automation. Because links are still a very important ranking factor, link audits should be carried out by experienced link auditors rather than third party automated services. A flawed link audit can have detrimental implications.
Have you had a manual unnatural links penalty removed? Have you done a thorough Penguin link cleanup? Here's what you can expect to see in regards to traffic once your site is no longer penalized.
I entered SEO as a link builder. Fast forward four years: I now solely create visually engaging content in an effort to scale link building. One thing I've learned is that not all business models support community building as a goal.
One day in my inbox I found the dreaded notice from Google that our client had a site-wide manual penalty for unnatural inbound links. We quickly set up a call and went through the tooth-rattling ordeal of explaining to our client that they weren’t even ranked for their brand name. Organic traffic dropped by a whopping 94% - and that for a website that gets 66% of its traffic from Google-based organic search.