Link Building

Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.

If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.

While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.

The Beginner's Guide to Link Building : Everything you need to get started with link building.

The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.

Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.

The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!

Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!

Most Recent Articles on Link Building

Can You Rank in Google Without Links? New Data Says Slim Chance

By: Cyrus Shepard

June 15, 2015

Can You Rank in Google Without Links? New Data Says Slim Chance

Link Building | Search Engines | Advanced SEO

For years, we've heard the drumbeat that marketers should stop focusing on links. While it's certainly true that marketers should avoid manipulative link building, the popular narrative would have us believe that external links aren't important in Google's ranking algorithms, and that link building can be safely ignored. Is there any truth to this? Does data support the notion that you can successfully rank in Google search results without links?

5 Spreadsheet Tips for Manual Link Audits

By: Marie Haynes

June 9, 2015

5 Spreadsheet Tips for Manual Link Audits

Link Building

Over the years I have learned a few tricks and formulas that have helped me audit links in Excel. In this article, I will share several of these with you.

By: Paddy Moogan

May 6, 2015

How Much Has Link Building Changed in Recent Years?

Link Building

I get asked this question a lot, and I find myself giving the same answer, even though I've been asked it probably dozens of times in the last two years. I'll show you why in this post.

Why the Links You've Built Aren't Helping Your Page Rank Higher

By: Rand Fishkin

May 1, 2015

Why the Links You've Built Aren't Helping Your Page Rank Higher

Link Building | Whiteboard Friday

What happens when link building fails to produce results? In today's Whiteboard Friday, Rand offers up four possible reasons you can use to maximize the effectiveness of your link building campaigns.

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How Fractl Leveraged Content Marketing to Increase its Referral Traffic 6,718%

By: Kelsey Libert

April 16, 2015

How Fractl Leveraged Content Marketing to Increase its Referral Traffic 6,718%

Content Marketing | Link Building

Increase your traffic, leads, and conversions with content marketing. Kelsey Libert shares the inside scoop on the techniques that contributed to Fractl's success.

How to Write Emails That Get Opened Every Time

By: Moosa Hemani

April 14, 2015

How to Write Emails That Get Opened Every Time

Link Building | Advanced SEO

Looking to increase your email open rates? Implementing these few simple tips could result in significant gains.

Understanding and Applying Moz's Spam Score Metric

By: Rand Fishkin

April 3, 2015

Understanding and Applying Moz's Spam Score Metric

Link Building | Moz Tools | Whiteboard Friday

Since releasing the Spam Score feature in Open Site Explorer this week, a number of questions have come up about what it is and how to use it. In today's Whiteboard Friday, Rand takes the opportunity to clarify the answers to those questions.

14 Smart Ways to Find Any Email Address in 10 Minutes or Less

By: Freddie Chatt

March 26, 2015

14 Smart Ways to Find Any Email Address in 10 Minutes or Less

Link Building

Content promotion and amplification are the lifeblood of content marketing, and it all starts with outreach. Don't allow the lack of an email address to hold back your outreach efforts.

11 Ways for Local Businesses to Get Links

By: Casey Meraz

March 24, 2015

11 Ways for Local Businesses to Get Links

Link Building | Local SEO

Follow Casey Meraz as he covers 11 ways for local businesses to earn valuable, non-spammy links to help you build the authority of your site.

In-App Social & Contact Data - New in Open Site Explorer

By: Rand Fishkin

March 17, 2015

In-App Social & Contact Data - New in Open Site Explorer

Link Building | Moz Tools

We've just launched social accounts and contact data inside Open Site Explorer (initially in two sections), to help with link prospecting, analysis, and outreach. Discover more about how to use the feature and where to find it.

By: Rand Fishkin

March 13, 2015

Are On-Topic Links Important?

Link Building | Whiteboard Friday | SEO Basics

How do you decide what's a good link and what isn't? In today's Whiteboard Friday, Rand looks at whether on- and off-topic links are more powerful and what else you should be looking for when building a link.

The Most Important Link Penalty Removal Tool: Your Mindset

By: Eric Enge

March 5, 2015

The Most Important Link Penalty Removal Tool: Your Mindset

Link Building

What's the most important part of recovering from a Google link penalty? It's in your mindset and approach. Grab your cleaver, and learn how to get your mindset to work for you.

12 Common Reasons Reconsideration Requests Fail

By: Modestos Siotos

January 7, 2015

12 Common Reasons Reconsideration Requests Fail

Link Building | Advanced SEO

Getting a Google penalty lifted can be an arduous, painful process, even for the most skilled SEOs and webmasters. However, some of the most common pitfalls are easy to avoid.

Discussion: Can You Disavow out of Penguin?

By: Josh Bachynski

January 2, 2015

Discussion: Can You Disavow out of Penguin?

Link Building | Whiteboard Friday | Advanced SEO

A rumor is spreading that you can get out of a Penguin penalty with a simple disavow file. In today's Whiteboard Friday, Josh Bachynski deconstructs that argument and starts a realistic discussion we hope you'll join in order to get at an answer.

Link Building

Most Recent Articles on Link Building

Can You Rank in Google Without Links? New Data Says Slim Chance

5 Spreadsheet Tips for Manual Link Audits

How Much Has Link Building Changed in Recent Years?

Why the Links You've Built Aren't Helping Your Page Rank Higher

Level Up Your SEO Skills With Our Free Training

Moz Academy Training

Keyword Research Master Guide

Guide to SEO Competitor Analysis

How Fractl Leveraged Content Marketing to Increase its Referral Traffic 6,718%

How to Write Emails That Get Opened Every Time

Understanding and Applying Moz's Spam Score Metric

14 Smart Ways to Find Any Email Address in 10 Minutes or Less

11 Ways for Local Businesses to Get Links

In-App Social & Contact Data - New in Open Site Explorer

Are On-Topic Links Important?

The Most Important Link Penalty Removal Tool: Your Mindset

12 Common Reasons Reconsideration Requests Fail

Discussion: Can You Disavow out of Penguin?

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