Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
I'm a little bit obsessed with freebies. OK make that a lot. The psychology of giving someone a freebie and then seeing what you can get in return is fascinating to watch. People will fall at your feet for a free gift, and sometimes the results are better than any traditional marketing tactic could ever be. In this article I look at why freebies are so powerful, and how they can be turned in to...
External linking is an essential part of an effective SEO strategy. It is also, arguably, one of the most challenging aspects. Take a look at 5 common mistakes SEOs make when developing a linking strategy. #1- Judging a Sites Authority by PageRank Alone: Good link building strategies aim at getting a links from a diverse array of websites and as ...
As an SEO agency, Virante has always prided itself in having research-based answers to the questions presented by our clients. A year or so ago, I caught myself referring to the a site as having "a great looking natural link profile" without really having an numbers or analysis to describe exactly what that profile should look like. Sure, I could point out a spam link or two, or wha...
Dictionary.com defines a link as "anything serving to connect one part or thing with another; a bond or tie." Interestingly, the given definition for a relationship is "...
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I love freestyle link building. There is hardly anything more satisfying than getting in the zone and branching out into countless search iterations plucking opportunities one by one, thinking of great content ideas, implementing it, sending it out and watching it hatch. This article, however, is not about that. Instead I will take you through methodology evolved within ...
A collection of tips for better and more efficient outreach that have come out of some of the work I’ve been doing recently including Twitter, LinkedIn and more.
Many of us trained in the ways of classical SEO are familiar with the link building process:Step 1: Find relevant sites from which to get a link.Step 2: Search for contact information (email or phone number).Step 3: Get in touch and find a w...
Today I wanted to talk about some actionable link building techniques that you can go away and start using straight away. I appreciate how difficult it can be to implement some of the link building techniques we talk about here, so I wanted to cover some which many of you should be able to use straight away.The first two techniques involve some software called ...
Good link builders are a special breed of SEOs. There are a lot of solid SEOs in the industry, but effectively building links is much different from keyword research, copywriting, and technical analysis. In the post I discussed what makes an effective link builder.
I hate linkbuilding. In my perfect world, linkbuilding is done scalably via widgets, with a big budget to promote a perfect product. This is pretty much never the case, so manual linkbuilding needs to be done In January, Michael Martinez posted a long rant about why competitor analysis for link building is a waste of time. My post is about how to get more out ...
One thing that have bothered me for some time, is how Google treat websites that buy and/or sell links. Not that I am a fan of buying or selling links. I'm proud to say I've never done either. But I cannot understand why Google chase black-hat link-builders, when they could make the algorithm take care of most of the link-building problem themselves. I studied cybernetics at the univers...
Many of you have likely read Google's official post from Matt Cutts and Amit Singhal about how their recent Panda algorithm update was intended to show more high-quality sites, and that research was an important indicator of a high-quality site: ...
A question that I get asked quite a bit is something along the lines of "what link building tools do you use?". The honest truth is that I don't use that many on client sites every day. I've certainly paid for and used quite a few over the last few years, but when I first started in SEO, I didn't have the cash to buy tools or subscribe to them. This forced ...
Good linkbait is hard to come by. Good linkbait that achieves its desired goal is even harder to come by. This past year we partnered up with our web developer buddies down the road to accidentally perform an ongoing experiment in linkbait.