Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
Just What the Heck is Indirect Marketing, Anyway? Indirect marketing is a way for a business to market their product, idea, or service without having to use the methods of SPAM or direct advertising and marketing.The idea behind indirect marketing is instead of sending a message out to your target market directly, just send them something like a friend request, or a vote, or a digg, or anything to get their attention.
As a black-hat SEO tool, link farming has been around since approximately the morning after Brin & Page submitted their seminal thesis. It was a bad idea to begin with—demonstrating a poor appreciation of the math behind the PageRank algorithm—and it's become an even worse idea since Google et al started actively pursuing and penalizing link farmers.
A very short tip, but one that has been proving incredibly valuable to all of our clients of late. When you think about attracting links organically, the process goes something like this: 1. What content can I create that will naturally attract links? 2. What format should I put it in for maximum share-ability? 3. How can I promote it to reach the largest possible relevant audience?
This post is sourced from my presentation at Pubcon on the Linkfluence: How to Buy Links with Maximum Juice and Minimum Risk panel. Since it received such positive feedback and a lot of requests for sharing, I thought I'd do so in a more reference-able way here on the blog. If you'd like to download the slide deck, you can find it ...
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Recently a site I was working on experienced a huge spike in search traffic from branded keywords. The site was fairly new and no major link building had taken place, and we hadn't worked on approaching any bloggers or media outlets for editorial links. Yet when reviewing our web analytics, we noticed that the spike in traffic were from keywords related to our company name.
For the next in my headsmacking series, I thought we'd look at the ever-challenging task of earning links to your site. Though it may seem daunting, sprinkling some creativity on the link acquisition puzzle can definitely make the process easier (and sometimes, more fun, too). One of the strategies that seems to elude many site owners and marketers is that of leveraging their vertical content t...
I've always struggled to understand how widgetbait would be an effective linking strategy for most businesses. Of course, Matt Inman demonstrated how it can work (and fail) for dating websites, which automatically translated in my brain to 'working for markets that are fun and not to be taken too seriously'. But how does it work in i...
Sharing is good in kindergarten and in SEO. ...
I am a big advocate of looking for ways that clients' businesses can support link acquisition. For those of you at the expert seminar this week, this fits closely with Rand's presentation on enterprise link building strategies. It became clear at the seminar that there are a lot of in-house SEOs who read SEOmoz and for you guys (or agencies working with larger clients) I think a critical success factor will be exactly this.
Rare is the month that goes by when the spectre of the none-too-solid argument for hoarding link PageRank and link juice doesn't rear its ugly head. And since I've just spent the last 5 hours on Q+A duty (as our beloved Q+A manager Jane is on vacation), and in need of a short punchy post, I'll make this brief. Arguments for never linking out to other sites: If th...
I recently composed the following letter for one of my clients and figured it might be helpful for some of you. Feel free to use any or all of it and change it as you see fit for your own purposes.Cheers!Tim Staines ABC Company Website Growth Strategy How the ABC Company Sales Team Can Have a Huge Impact The Concept When a non-abccompany.com website links to a...
VanessaH, an SEOmoz member who does SEO work for PlumberSurplus.com, recently contacted me about an interesting link bait campaign her company is attempting. Basically, the SEOs over at Plumber Surplus are trying to build more links to the site and hopefully bump the Page Rank up from a 5 to a 6. They...
I promised in my last post that I will disclose a Link Building strategy that Small Businesses have access to but tend to over look. Note that most small businesses may not need hordes of links to target the niche keywords that we identified via our ...
Tonight I made an online purchase at a store called Widgetco.com (no, I'm not kidding, and I'm not using "widget" as an example, the site is actually www.widgetco.com). Sixty seconds later, this email shows up in my inbox: ...