![Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]](https://moz.rankious.com/_moz/images/blog/banners/content-bd475af_2021-03-30-230645.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617145605&s=9185a8386d9be2f03b2a0389270d7b65)
Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]
Research has shown that tangential content can earn 30% more linked mentions and 77% more shares on average than brand-focused campaigns.
Link Building
Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
Most Recent Articles on Link Building
How Links in Headers, Footers, Content, and Navigation Can Impact SEO
This week's Whiteboard Friday covers links in headers and footers, in navigation versus content, and how that can affect internal and external links, link equity, and link value between your site and others.
Getting SEO Value from rel="nofollow" Links
Plenty of websites that make it easy for you to contribute don't make it easy to earn a followed link from those contributions. In this Whiteboard Friday, Rand shares five tactics to help you earn equity-passing followed links using traditionally nofollow-only platforms.
Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity
In this Whiteboard Friday, Rand reminds us of link equity's basic principles, covers the 3 most common issues websites face with equity flow, and offers advice on how to actually control and optimize that flow in a way that works.
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Moz Academy Training
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Keyword Research Master Guide
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Guide to SEO Competitor Analysis
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The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links
Without a solid base of links, your site's SEO won't be competitive. This Whiteboard Friday shows you three relatively quick, easy, and tool-free ways to (link) build a sturdy foundation for your site.
11 Lessons Learned from Failed Link Building Campaigns
After over 800 content campaigns, you learn a thing or two about link building — and about what doesn't work. From too much data to super niche subjects, check out these link building lessons (without doing it the hard way).
5 Tactics to Earn Links Without Having to Directly Ask
Stop bumming out journalists, bloggers, and content creators by begging for links. Try out some of Rand's tactics in this Whiteboard Friday to earn those links without the painful ask (and low success rate).
Creating Influencer-Targeted Content to Earn Links + Coverage
Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience.
How to Use Domain Authority, Page Authority, and Link Metrics
Unclear on how to apply link metrics like linking root domains, Domain Authority, and Page Authority? Rand defines these terms and how to use them alongside your other SEO metrics in this Whiteboard Friday.
Should SEOs Care About Internal Links?
Learn how to analyze, optimize, and structure your internal links (and put the kibosh on out-of-date tactics) in this Whiteboard Friday.
8 Can't-Miss Off-Page SEO Strategies to Build Your Online Reputation
Earn brand mentions, rankings, traffic to your site, and conversions using these off-page SEO strategies: building your brand, leveraging social media, playing around with content types, and more.
The State of Links: Yesterday's Ranking Factor?
Back in Google’s early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link-based surfing, and Google no longer needs a proxy — so what, in 2017, is the point in links?
Do We Still Need to Disavow in the Era of Penguin 4.0?
Should we still be using the disavow tool? Six months after Penguin 4.0's long-awaited rollout, Marie Haynes tackles the eternal question, how to deal with link spam going forward, and whether or not you should reavow any currently disavowed links.
Your Daily SEO Fix: Link Building & Ranking Zero
In Week 2 of our limited edition Daily SEO Fix video series, we explore all things link building — plus how to find and track your keywords that are ripe for a SERP feature opportunity.