The New Moz Local: Make Local Your Advantage!
Today we’re excited to share our latest updates to Moz Local. This release has something useful for everyone in local SEO — read on to see what's new!
Local SEO
Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
Most Recent Articles on Local SEO
Local Empathy: The New Tool in Your Brand's Emergency Kit
The way two brands reacted during Hurricane Matthew resulted in priceless positive media coverage for one, and a slew of one-star reviews for the other. Miriam Ellis shows how your local SEO strategy can go beyond your office walls to make your brand (and community) great.
The Complete Guide to Creating On-Site Reviews + Testimonials Pages
Reviews are huge in the local SEO game, and they deserve a spotlight on your clients' site. Miriam Ellis is here to explain why and how you should create on-site review+testimonial pages ASAP.
Duplicate Listings and the Case of the Nomadic New Mexican Restaurant
Even the softest, chewiest tortillas and most flavorful carne can't save you when customers are being misdirected to false locations via outdated, inconsistent, and duplicate listings.
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Complete courses to master SEO basics
Keyword Research Master Guide
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Guide to SEO Competitor Analysis
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Using the Barnacle SEO Method to Prove Local Community Awareness
Barnacle SEO can be huge for increasing local brand awareness, whether you work with SMBs or enterprise businesses with many locations. Get granular with your strategy in this post detailing how you can latch on to those local opportunities.
Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations
Have you been ignoring local link and citation building because you're an online-only or non-local website? In today's Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus.
Making Sense of Google's Updates in Local Search
As Google rolls out change after change to local search, how can you be sure your strategy is heading in the right direction? Join the discussion online.
The State of Local SEO & Where to Focus Now
Google's ever-changing nature means that local search is constantly changing and evolving, too. Take a look at the current state of local SEO & what you should be doing to get (or stay) on top.
Case Study: The Interconnectedness of Local SEO and Exact Match Domains
Is it possible that exact match domains and partial match domains are still given priority by Google?
Giving Duplicate Listing Management the Upgrade it Deserves
Duplicate listings have plagued local marketers for years. See how agencies, brands & SMBs alike can seek and destroy dupes faster than ever with Moz Local.
A Different Kind of SEO: 5 Big Challenges One Niche Faces in Google
New research shows that online legal businesses are stealing an outrageous amount of web traffic from local companies, leaving them with little chance of ranking in local SERPs.
Diagramming the Story of a 1-Star Review
What earns a business a 1-star review? Not all negative reviews can be avoided, but the way you handle the situation can hugely impact how many stars you earn. Miriam dissects exactly what goes into a bad review and how to deal with it — professionally.
Why I'd Recommend Local SEO as a Promising Career for Millennials
There's an up-and-coming generation that embodies the perfect ideals for a career in local SEO. For all the young people wondering how to marry their passion for community with their life's work, Miriam Ellis explains why local search marketing may be the answer.
How Local Content is Helping SMBs Keep Big Brands at Bay
Separate your brand from the competition by delivering knockout personalized content at every point of engagement.