Did you know that 97% of people learn about a local business online and 72% of consumers who performed a localized search visited a store within 5 miles. Having a solid local SEO strategy is the first step to put you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
So you want to rank locally? If you have already worked hard to add a few citations, complete your on-site local optimization, acquire customer reviews, and build some locally relevant links, well, now it's time to shift your focus. According to David Mihm, citations make-up roughly 25% of the overall local ranking factors.
Since Google+ Local was released last May, it’s safe to say that everyone in the local search community -- business owners and agencies alike -- has been waiting with bated breath sfor the launch of Google’s rumored “Business Builder” dashboard. For whatever reason, it still isn’t out yet, but while you’re waiting, there’s no reason you can’t take advantage of the most underrated feature of Google+: leaving reviews of other businesses as your business page.
As tax time nears in the United States, it’s hard not to wonder what exactly all that money is being spent on. Instead of getting into politics, I’d rather describe something our taxes do pay for and how it can help you plan an effective local SEO strategy.
If you're like me and run your own business you will know that referrals are a great way of getting a steady stream of new clients. If your client referrals bring in a steady stream of new business, then there’s no doubt you are good at what you do. One of the best aspects of referral customers is that they actively promote your business – you should take advantage of this.
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Local businesses everywhere are finding themselves frustrated by search engines' filtering of customer reviews on sites like Yelp, UrbanSpoon, and many more. Clear up your review filter confusion with these tips and tactics from local expert, David Mihm!
Local has officially grown up, and it's becoming a major force to be reckoned with. I received a ton of questions from my Mozinar about where local is headed, and I decided to dive deep into the answers. Make yourself a cup of coffee and dig in to 40 local search questions answered in detail!
It’s obviously not uncommon for small businesses to move. However, few business owners realize the Local Search headaches they may be creating for themselves or their customers as a result of a move. The problem is so common that I thought I’d turn my advice into a blog post/case study.
Some of you may remember my Brief History of Google Places infographic from January 2011. Time to update that graphic with the most memorable events of 2012 to ring in the New Year!
42% of small business owners said their top priority for using Facebook was customer acquisition. It struck me that business owners might have a similarly-large misconception when it comes to their expectations of loads of other digital marketing options, so I came up with a graphic to help them better understand their options.
Last week's webinar, "You Probably Think This Citation Source Is About You, Don't You?" was an awesome time to learn all about unique strategies for building citation sources. Dana DiTomaso answers community Q&A from the webinar and expands on her tips for keeping citation source building effective, fun, and free of form submission tyranny!
Apart from a local business profile completely disappearing from Google's local index, few things cause more frustration and heartache than lost reviews. Unfortunately, lost reviews are one of the problems most frequently reported by local business owners, creating stormy weather in this whole region of Google land.
I took part in the first Euro 2012 State of Search Roadshow where I met many different SEOs all over Europe. I interviewed 11 SEOs and blogged about it on the Best European Search Blog 2012, State of Search. While I was out in Europe, I thought I would look at local search in the different languages and different countries.
A major update to the Google Places Quality Guidelines. Local SEOs and local business owners - don't overlook this important change in Google's handling of go-to-client business models.
At the end of October we moved house. Given that mOxby Design is mostly myself with some input from my wife, moving the business was just as easy as moving home (anyone find moving home easy?). This was not going to be a small move - from Peterborough (UK) to Inverness in Scotland. This would affect our own local SEO efforts and so I documented our action and have provided some conclusions to help others not have the same problems we have had!