Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
In this YouMoz post, I'll outline a strategy and some tactics I've used that have allowed me to help multiple clients achieve high rankings in different cities using only one domain name. These tactics have worked for businesses that have multiple locations, whether they are a large chain, multiple franchises or a law firm with offices in 10 cities.
This year's Local Search Ranking Factors identified 83 foundational ranking factors. This guide explains the top 20 most important factors and offers a succinct, illustrated example of each.
For a small business on a tight budget, a mobile strategy may seem like a costly extra. This post covers why SMEs should care about mobile, and what they can do about it (even on a small-business budget). This is a tactics- and resource-heavy post, designed to provide tools to begin working right away on the process of building a mobile-friendly web presence.
Rumors and theories about Yelp's review filter have led many people astray, thinking that filtered reviews are always fraudulent or otherwise useless. Moz's director of local search strategy debunks those theories with a summary of what's actually happening.
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Brand new visualizations show the state of the local search ecosystems in the US and several other countries. Along with this exploration, we're excited to announce the release of two data platforms to the roster we display on GetListed.org.
The full results of this year's Local Search Ranking Factors survey are in! Moz's director of local search strategy, David Mihm, walks us through some of the highlights and links to the full results.
Blended results blurred the line between organic and local SEO. I share a hack to tell how Google counts organic results in a blended SERP, and how understanding how the two algorithms overlap can help you improve both your local and organic strategy.
Let's face it. Local keyword research hasn't been easy since the Venice update. While we have always been able to use the Google Keyword Tool to find search volumes for keywords with Geo Modifiers such as "City Name + Keyword," we have been lacking some reasonable data regarding keywords that do not already have a Geo Modifier.
So you want to rank locally? If you have already worked hard to add a few citations, complete your on-site local optimization, acquire customer reviews, and build some locally relevant links, well, now it's time to shift your focus. According to David Mihm, citations make-up roughly 25% of the overall local ranking factors.
Since Google+ Local was released last May, it’s safe to say that everyone in the local search community -- business owners and agencies alike -- has been waiting with bated breath sfor the launch of Google’s rumored “Business Builder” dashboard. For whatever reason, it still isn’t out yet, but while you’re waiting, there’s no reason you can’t take advantage of the most underrated feature of Google+: leaving reviews of other businesses as your business page.
As tax time nears in the United States, it’s hard not to wonder what exactly all that money is being spent on. Instead of getting into politics, I’d rather describe something our taxes do pay for and how it can help you plan an effective local SEO strategy.
Local has officially grown up, and it's becoming a major force to be reckoned with. I received a ton of questions from my Mozinar about where local is headed, and I decided to dive deep into the answers. Make yourself a cup of coffee and dig in to 40 local search questions answered in detail!
It’s obviously not uncommon for small businesses to move. However, few business owners realize the Local Search headaches they may be creating for themselves or their customers as a result of a move. The problem is so common that I thought I’d turn my advice into a blog post/case study.
Some of you may remember my Brief History of Google Places infographic from January 2011. Time to update that graphic with the most memorable events of 2012 to ring in the New Year!