Did you know that 97% of people learn about a local business online and 72% of consumers who performed a localized search visited a store within 5 miles. Having a solid local SEO strategy is the first step to put you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
Competition in local search is fierce. While it's typical to do some surface level research on your competitors before entering a market you can go much further down the SEO rabbit hole. In this article we will look at how you can find more competitors, pull their data, and use it to beat them in the search game.
Google's Snack Packs (a.k.a Local Stacks) haven't gotten the best reception in the local business community. Let's take one of these results apart and discover how best to respond to their limitations.
Learn how to grow your target audience and improve your local SEO with a strong local content strategy.
One of the most consistent refrains from the Moz community as we've released features over the last two years has been the desire to see Moz Local expand to countries outside the U.S. Today I'm pleased to announce that we’re embarking on our journey to global expansion with support for U.K. business listing searches in our Check Listing tool.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Follow Casey Meraz as he covers 11 ways for local businesses to earn valuable, non-spammy links to help you build the authority of your site.
The concept of the centroid has evolved quite a bit from its early days and now centers around individual users. In this post, local SEO expert Miriam Ellis shows you how you can best target those users-as-centroids.
Learn about the latest feature release from Moz Local including how it can help you track the accuracy of your listings over time and what's coming next.
Do you want to start the new year off right with a successful local SEO campaign in 2015? This new year guide by Casey Meraz will help you to understand the common issues businesses will face and how to jump start your campaign.
Big news for local search marketers: Moz Analytics now gives you the ability to track local rankings by adding locations to the tracked keywords in your rankings reports.
Get the low-down on the LocalUp Advanced agenda. We're planning some great sessions and workshops, making sure you get face time with your favorite speakers on Saturday, February 7.
With so many great conferences on the calendar for the first part of 2015, I'm sure many of you are deciding which ones are going to be most worth your time and budget to attend. In my best Jerry Maguire, "help me help you" make the case to include LocalUp in your conference itinerary to your boss or finance team.
Are you looking to dominate local search? This guide is all you will need to learn how to perform The Ultimate Local SEO Audit for your business or your clients. Learn what key areas you need to pay attention to, which ones carry the most weight, and determine what you need to do to start beating your competition today.
Moz and Local U are excited to present LocalUp Advanced, an all-day intensive local SEO conference, on Saturday, February 7, 2015 in Seattle. Join us and get your early bird ticket today!
Many of you have been tweeting, emailing, asking in conference Q&As, or just generally awaiting this year's Local Search Ranking Factors survey results. Here they are!