Not too long ago, Google switched to a mobile-first index, meaning they use the mobile version of your site for ranking and indexing.
For the most part, mobile seo is very much the same as doing SEO for a desktop site, but there are a few particular points you want to pay attention to in order to maximize rankings and visibility.
Here, we've listed some of our top resources on mobile SEO, and you'll find the most recent blog posts below.
Mobile SEO : All the top resources to get you started learning mobile SEO in our free SEO learning center.
Mobile Optimization : Here, we dive into the specifics of what a mobile optimized page should look like.
The Mobile SEO Stack: Tools to Develop a Mobile-First SEO Process : Mobile SEO expert Aleyda Solis shares her own SEO tool stack for performing world-class mobile SEO.
What You Need to Know About Accelerated Mobile Pages (AMPs) : In this Whiteboard Friday, Will Chritchlow explains the basics of AMP, and how they differ from other mobile page.
SEO & Progressive Web Apps: Looking to the Future : Somewhere between a webpage and an app are PWAs, with benefits of both. Understand how these fit into the future of mobile SEO.
Apple has just launched their new Apple Business Connect interface — designed to make it easier for small businesses to get listed on Apple Maps. If your last real look at Apple Maps was a decade ago when the platform was going through a very awkward stage, it may now be time to revisit the platform.
Internal linking is a vital SEO tactic, and usually the easiest way to build a page’s authority. But is Google still valuing your links in its mobile-first index?
What are "fraggles" in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? Cindy Krum explains it all in this edition of Whiteboard Friday.
There are plenty of primers on how to optimize your app, but what do you do when you see a decline in traffic? If app store optimization is important to you, don't miss this essential how-to on what to do when your numbers drop.
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Google is moving forward with its mobile-first index — how might it affect your site and the link graph as a whole? It turns out the mobile web is very different from the one we have come to know.
Slowly but surely, mobile-first indexing is coming. In this post, Bridget Randolph explains what’s changing and answers commonly asked questions about how this change will affect SEO. If you've got one we haven't covered, leave it in the comments!
AMP can offer some serious benefits, even for e-commerce (one business saw conversion rates improve 100%), but implementing it sloppily will come back to haunt you. Check out case studies and analyses that just may convince you to accelerate your mobile pages in 2018.
iPhone users tend to spend 3x as much as Android users, according to an analysis of 31 million mobile e-commerce sessions. Digital marketers can capitalize on this revelation via Facebook and AdWords.
You should do a mobile/desktop parity audit if content is added, removed, hidden, or changed between devices without sending the user to a new URL. When two or more versions of a website are available on the same URL a parity audit will crawl each version, compare the differences, and look for errors.
With mobile usage on the rise, it's more important than ever to optimize for on-the-go users. But which tools support mobile SEO? Aleyda's compiled 28 tools that will help you answer all your mobile SEO questions, plus a handy graphic to download for at-a-glance reference.
Conversational interfaces are becoming more and more popular, but it's hard to know where to start when it comes to voice search. A $50 PPC budget is enough to jumpstart your voice search keyword list and strategy — learn how in this step-by-step guide.
Everything is going mobile these days — even your focus groups. Find out how to leverage your mobile app audience for rapid feedback loops and why traditional focus groups are dead.
A storm of visual-centric technologies are coming together to point to a future of search that makes the keyword less… key. Purna Virji explains.
Make customer experience a priority by delivering the content mobile web searchers are looking for when they need it most.