Did you know that 97% of people learn about a local business online and 72% of consumers who performed a localized search visited a store within 5 miles. Having a solid local SEO strategy is the first step to put you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
It's our pleasure to announce a new feature to our Moz Local product: Search Insights! Dive deep into your business reputation, visibility, and site performance in an easy dashboard to make keeping track of your local search efforts easier than ever before.
Where did Google+ Local pages go? Check out the recent changes to the Google Places API and find out what it means for you, Local SEOs, and your clients.
Yes, local SEO is hard. Are you making it harder on yourself, though? In this post, you'll explore the perils of local SEO tunnel vision and how to remain on top with fresh ideas and a new to-do list.
Local SEO is tricky when you don't have a dedicated brick-and-mortar storefront. If you've been left wondering how to maximize your presence on Google and in your target markets as an SEO or a service-area business owner, this introductory guide by Joy Hawkins will set you on the right path.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
It's no longer just about optimizing your website for Google. It's about optimizing your presence across the web. SEO has tentacles that extend well beyond your website, so it's important that you begin to think of search holistically, taking into account all of the areas that can be optimized.
I'm happy to announce that the results of the 2015 Local Search Ranking Factors Survey are in!
When it comes to local listings accuracy, Canada's top retailers are underperforming. A solid local SEO strategy requires superior depth, visibility, reach, and precision.
Looking to level up your local marketing and SEO skills? Join us for MozCon Local, Thursday and Friday, February 18-19, 2016 in Seattle. With both an all-day conference and a half-day workshop, you'll hear from top local speakers on topics critical to local marketing.
Are you a local business owner? Explore the hows and whys of submitting your business to local business directories in order to boost your local search visibility on Google.
Have you seen the new Snack Pack? Explore Casey Meraz's click test results on Google's new local 3-pack, seeing what's changed, what works, and what the future holds.
Those of you who have logged into your Moz Local dashboard recently may have noticed a few updates this week! I thought I'd post a quick announcement to highlight them.
Google recently shook up the local results in its SERPs, killing the local 7-packs in favor of a 3-pack that resembles the mobile experience. This post tells you everything you need to know about the change and what it means for your local marketing.
If you're looking to stay ahead of the competition in Local SEO, start by striving to do the little things well and often.
Many local brands are leaving money on the table by choosing to ignore online reviews, which are great vehicles for brand building and reputation management, and serve as excellent customer retention tools.