Local SEO

Did you know that 97% of people learn about a local business online and 72% of consumers who performed a localized search visited a store within 5 miles. Having a solid local SEO strategy is the first step to put you on the map.

New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.

The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.

The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.

Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.

Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.

Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.

Most Recent Articles on Local SEO

Geolocation: The Ultimate Tip to Emulate Local Search
Kevin Richard

Geolocation: The Ultimate Tip to Emulate Local Search

It's easy to customize the geolocation settings -- once or twice. However, these steps can be long and fastidious for results that might be unreliable, mainly if our prime concern is to collect data for filtering, comparing and verifying rankings based on the user's geographic location or when providing clients with direct links to different versions of SERPs from city based location.

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Mobile Strategy for Small Businesses
Bridget Randolph

Mobile Strategy for Small Businesses

For a small business on a tight budget, a mobile strategy may seem like a costly extra. This post covers why SMEs should care about mobile, and what they can do about it (even on a small-business budget). This is a tactics- and resource-heavy post, designed to provide tools to begin working right away on the process of building a mobile-friendly web presence.