Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
Last week's webinar, "You Probably Think This Citation Source Is About You, Don't You?" was an awesome time to learn all about unique strategies for building citation sources. Dana DiTomaso answers community Q&A from the webinar and expands on her tips for keeping citation source building effective, fun, and free of form submission tyranny!
Apart from a local business profile completely disappearing from Google's local index, few things cause more frustration and heartache than lost reviews. Unfortunately, lost reviews are one of the problems most frequently reported by local business owners, creating stormy weather in this whole region of Google land.
I took part in the first Euro 2012 State of Search Roadshow where I met many different SEOs all over Europe. I interviewed 11 SEOs and blogged about it on the Best European Search Blog 2012, State of Search. While I was out in Europe, I thought I would look at local search in the different languages and different countries.
A major update to the Google Places Quality Guidelines. Local SEOs and local business owners - don't overlook this important change in Google's handling of go-to-client business models.
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A few years back I would go to SEO beginner seminars a lot and try to help out with questions that the audience would have. It was less of a seminar, and more of a roundtable, but it was nice to hear from the people that didn't do SEO for a living. They would dip their toes in it, were generally interested and would ask the absolute best questions to get you thinking. I remember a part...
As you venture through Natural Search Optimization, your primary goal is to expand the reach of your website to a global level. What happens when you have a client with specific geographic limitations though? If you or your client has a limited service area, then you should place a particular focus on localizing ...
As increasing number of searches have local intent behind them, Google is showing Places listings in many more SERPs. This presents an opportunity to either gain a spot on the first page for many businesses or to gain more space on the first page for companies already ranking on the first page. Here are five t...
As an in-house SEO for Marriott.com for the past six years, I've been an avid SEOmoz blog reader, yet this is my first post. I've chosen to cover something near and dear to my heart – Google Maps. While there have been countless blog posts and articles written about the accuracy and accountability of Google Maps,...
Back in October, Google added the ability to easily change the location from where you search. We ran an experiment to see if this is a reliable tool for Local SEO.
In early June of this year, SEOmoz released some ranking correlation data about Google's web results and how they mapped against specific metrics. This exciting work gave us valuable insight into Google's rankings system and both confirmed many assumptions as well as opened up new lines of questions. When...
I've been having a lot of conversations recently with websites in need of better rankings for keyword + cityname combinations in cities across the country (or around the world). This is one of the most challenging tasks in the SEO field, for four big reasons: Maps Results Bias Against Multi-City Domains Google's local/maps results are far more ch...
This post is short and easy to follow, just like the tactic it recommends. Most everyone who optimizes for Google Local (aka Google Maps) is familar with David Mihm's excellent and oft-referenced Local Search Ranking Factorts. In that document, and in many places where local results are analyzed, it's clear that getting your business/website into more listings that Google indexes is a v...
This article is mainly going to focus on the UK, so apologies to those of you who don't deal with UK telephone numbers on the sites you maintain. The US is, however, used for comparison.In the url=http://www.seomoz.org/ugc/do-all-your-business-telephone-numbers-work-as-published [ previous article ] I mentioned making sure all the numbers published online for your business are correc...
Hello hello, today I'm going to talk a little about Google Local. The things I'm talking about aren't necessarily new or ground-breaking, but I think it's important to expose them to the Moz readership as Local isn't something that's talked about all that often on here and there are quite a few intricacies which you should be aware of when dealing with local optimisation, particularly for clients who have many locations and who rely on using a bulk upload to Google Local.