Did you know that 97% of people learn about a local business online and 72% of consumers who performed a localized search visited a store within 5 miles. Having a solid local SEO strategy is the first step to put you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
July 2022 is Independent Business Month, and the perfect moment to reinvigorate our work as local SEOs by reflecting on the meaningful bigger picture to which we’re contributing. This month, we have the opportunity to re-center people, community, and environment by considering the definition of localism and seeing how our work in local SEO matters.
Just as you were absorbing all the Q1 local search excitement, Q2 came marching along with a bundle of new happenings and surprises. Don’t worry if you missed out on any of the key announcements and observations — we’ve got a little list for you here!
![How We Increased Revenue with Speed Optimization [Local SEO Case Study]](https://moz.rankious.com/_moz/images/blog/banners/analytics-2eba248_2021-04-15-235347.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618530827&s=9833cfdc2dcc9532e832d0116e645610)
There are some key scenarios when local SEOs should seriously consider speed optimization, even for a small local client. Small local clients are still impacted by the issues that come along with having a slower website such as higher bounce rates, lower conversions, and worst of all, a poor user experience. Amanda shares her experience with speed optimization, and the positive results for her client.
Are you outranked in Google's Local Pack? Then it's high time for a competitive business audit. Use this example analysis and downloadable spreadsheet to analyze the strengths and weaknesses of multiple businesses and devise a plan to win.
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When budget is allocated to increase sign-ups or improve retention with gifts, we want recipients to feel intrigued, recognized, engaged, welcomed, and understood. And when 65% of your local business customer base views Amazon’s market dominance as a challenge to the existence of their business, it turns out there are much better ways to sweeten a deal than sending a gift card with that logo.
The first quarter of 2022 brought us some new local search opportunities (and a few problems) that you may have missed. Today, Miriam goes through a quick roundup of interesting happenings that merit your awareness for the sake of the local businesses you market.
Happy St. Patrick’s Day, Moz fans! To celebrate, we’re going to take a look at the inspiring tale of how a nation built a path to real human progress for its people, with takeaways that can be applied to your own business and community.
For local brands, reputation is everything. It’s an always-on sales force, quality control, and a business intelligence methodology when creatively managed, and it’s also a key component in how Google views entities. Today, we’ll take a swift trek through top takeaways from Google’s Search Quality Evaluator Guidelines.
If you want to serve local business owners, allying your company with their deepest needs matters. Recently, the Institute for Local Self-Reliance provided a valuable opportunity to hear from localism advocates and elected officials about small business owners’ goals and obstacles. Today, Miriam briefly recaps the illuminating information from this event.
Let’s set you up for success with seven local SEO precepts for the year ahead, some expert commentary, and many signs of good things to come!
Miriam bundles recent local search stats and takeaways into a single gift basket, which you can draw from when you need to create a compelling narrative for clients and co-workers.
Local SERP tracking has historically been seen as challenging for any business type, but today, we’ll take a look at the lay of the competitive landscape and offer some helpful solutions.
The rebrand of Google My Business to Google Business Profile included the news that nice dashboards will be the sole province of more fortunate, large enterprises. In response, please join me in sending three invitations to Google from the local business neighborhood, in hopes of an RSVP.
Does citation management still matter in the grand scheme of local SEO? Our industry has been trying to gauge which way the wind is blowing on this subject for years now, but a recent study suggests that —yes — local businesses should be investing in listing management.