August 18 Algo Update: The Cyclone Before the Storm
Dr. Peter Meyers discusses a volatile SERP with reference to a reduction of indented results, which occurred before the August 2023 algorithm update.
Marketing Industry
Balancing Creativity With Caution When Using AI to Create Content
Using AI tools like ChatGPT for content creation can offer marketers the allure of simplifying the writing process, but it comes with risks. To leverage AI effectively, Bethan Vincent has detailed guidelines for balancing creativity with caution.
6 Ways ChatGPT Can Improve Your SEO
From on-page optimizations to technical SEO, AI can do more than create content. Supercharge your organic traffic with these tips from Moz’s SEO Director.
Google SGE: Early Local Search Data
If the local version of Google’s Search Generative Experience rolls out broadly, what will that be like for local business owners and their marketers? Learn more in this article, where Miriam sets out to answer that exact question.
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How SEOs and Developers Can Work Better Together — Whiteboard Friday
SEOs and developers need to work better together. Understand how to communicate with each other in a way that fits into each other’s processes. By doing so, you can safeguard your organic traffic while also safeguarding your entire website.
Why SEOs Need to Embrace AI
Is AI going to disrupt SEO as we know it? Discover Chris’s findings and explore his suggestions on how to implement AI in your day-to-day SEO tasks.
How to Explain the Value of SEO to Executives — Whiteboard Friday
In today’s episode of Whiteboard Friday, Seer Interactive’s Larry Waddell discusses how you can translate the SEO work you do for your clients into how executives think of value — specifically, business value.
A Timeline of Bing and Bard Features
The core of search has been the same for a long time. Microsoft is trying to change that with Bing, with a rapid-fire roll-out of potentially game-changing new features leveraging the latest GPT AI-tech to make the next feature “conversational search”. Let’s look at the timeline.
AI for SEO and Content Marketing: A Friend, Not a Foe (for Now, at Least)
Now, there are endless ways to use AI for all kinds of tasks, but as a marketer and an SEO, Ann shares the ways you can benefit from it for blogging, social media, and SEO tasks.
The ROI of Digital Accessibility
The perception of digital accessibility having a high cost is one of the reasons that just 3% of the internet is accessible to people with disabilities, despite the 1.3 billion people globally who live with a disability. In this post, Alisa discusses three benefits of digital accessibility, and makes a case for why inclusion isn’t just the right thing to do, but is also a huge business opportunity.
How to Advance Your SEO Career – Whiteboard Friday
As SEOs, we know how to optimize websites, but what about our careers? In this episode of Whiteboard Friday, Noah shares his insights from his own search marketing career path, with tips for those people in the beginning and middle stages of their career.
Alternative Search Engines: Why They Matter and How to Rank on Them
While Google still holds more than 80% of the market share, ignoring search engines such as Bing, Yahoo, and DuckDuckGo can make you lose out on relevant traffic. So don’t limit yourself to Google’s algorithm as you plan the next year’s SEO strategy.
SEO Recap: ChatGPT
We’re back with another SEO recap with Tom Capper! As you’ve probably noticed, ChatGPT has taken the search world by storm. But does GPT-3 mean the end of SEO as we know it, or are there ways to incorporate the AI model into our daily work?
ChatGPT Won’t Replace Google Search (Yet)
By now, you’ve probably seen dozens of examples of ChatGPT, using the GPT (Generative Pre-training Transformer) deep learning system. The current models are genuinely impressive, so what does all of this have to do with Google Search and our jobs as search marketers?