Marketing Industry

Putting the Tipping Point to Work
V

Putting the Tipping Point to Work

My copy of The Tipping Point had been collecting dust on the bookshelf for a couple of years now and while moving some things around I found myself thumbing through the pages. I know from a few comments that a handful of SEOMoz members and employees have read the book, and I decided it might be worthwhile for me to reread it again....

5 Books all Search Marketers Should Read
Andrew Miller

5 Books all Search Marketers Should Read

When is the last time a book that was relevent to Search Engine Marketing wasn't obsolete by the time it hit the printing press? For most of us, the appeal of SEM is its dynamic nature, a constantly changing environment with a relatively level playing field. This doesn't translate well to printed materials that take time to edit, review, print and distribute. With the immediacy of bre...

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Can a Great Blog Make for a Great Book?
Rand Fishkin

Can a Great Blog Make for a Great Book?

Every month, I have at least a dozen people tell me that I need to write a book. The SEOmoz blog is great, they'll say, but a book has the power to connect with an enormous audience, and besides, they'll continue, I need something to read on the plane. I've finally come to the realization that they're right. Despite my frenetic schedule, packed with travel, clients, in-house projects, e...

Great Books for Webmasters
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Great Books for Webmasters

Don't think that everything about SEO and building websites can be found on the web. Over the past two years I have read many books about these same subjects that were printed on paper. So if paper books are off your radar screen these days here the BEST three from my long reading...