Today, I am proud to announce the new and improved Beginner's Guide to SEO. This free tutorial covers everything you need to know to get started improving your search engine rankings in the major search engines. Put simply, this is the resource I would have kicked a fool in order to get my hands on when I was f...
For the last year and a half I have been living abroad in Malta, and within a few months I started getting into learning about blogging and making money online and of course stumbled into SEO. Literally within days, SEO was all I could think about. Now it seem like I'm on a journey to great things and I wanted to share with you some of the things I have done to kick start my learning process....
Tips tricks and tools I use to get things done effectively and efficiently and lessons you can learn that apply in your day-to-day work and people management.
How does a person become successful in the world of SEO? I wish I could tell you all the secrets but if I knew them, I would be sitting on a beach in Tahiti, sipping mai tais, instead of writing this post. About a year ago I ran across a video of Richard St. John giving a quick 3 minute presentation at TED about th...
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Search Engine Optimization covers a huge range of tactics - all of which can bring direct benefit to a website. In this post, I've shared examples of different tactics used at different website, and the effects that have been seen. If you're considering an SEO campaign for your site, or are trying to persuade someone else to invest in internet marketing, I hope this post will help demonstrate the potential of internet marketing.
Last week, while in London, I received an email from Paul Graham, whom I've long admired, possibly even idolized a bit. He asked if I was available to come speak at a YCombinator SEO event in Mountain View. Tonight, I presented at that evented and thought I'd share my experiences, recommendations and yes, my presentation. Not everything that...
This post was inspired by Rand. If I'm honest, I'm not sure how many of my posts aren't inspired by Rand... Specifically however it was this tweet which set the wheels in motion (if ever so slowly): The link that Rand twittered was ...
This week, I'd like to make suggestions for a 'reading list' to help SEOs, and others who work online, particularly with website strategies. But this list isn't going to be blogs, post and online articles, oh no. These suggestions are entirely offline. We're going into dead tree mode with eleven books and two magazines. Some of these suggestions you may want to flick through, some you may want to read cover to cover. Others will be suitable for suggesting to other people within your organisation.
Moving domains makes a tremendous impact on search engine rankings and usually leads to a temporary loss in traffic. But Why? This is because the major search engines use metrics on both the domain level and the page level to determine rankings. When a webmaster decides to switch to a brand new domain, they are resetting their domain metrics to zero whether they know it or not. Luckily, there are steps one can take to minimize the affects of this.
Disclaimer: This post doesn’t include SEO advice or tactics. Instead it is a request for input on a book I am writing. If you are looking for actionable SEO content, please skip this post and read the other search related posts on our blog. About three months ago, I was fortunate enough to be contacted by Wiley Publishing and asked to write a book a...
I recently read Nudge, a book that got quite a bit of press coverage here in the UK after inspiring some political decisions on both sides of the floor. Its core premise is that human decisions are not taken on pure economic terms but rather are susceptible to 'Nudges' or changes in what they call 'choice architecture'. I wanted to present a few ways the core subjects of the book can be applied to SEO and business.
Personal branding is the art of showcasing your experiences, accomplishments and perspectives. Like many of you, I knew the importance of this but had always put building a personal branding website on the back burner because I didn't think it was very important and because I felt uncomfortable talking about my accomplishments in such an obvious and self-serving fashion. Recently, my view co...
My good friend, Aaron Kahlow, posed an interesting question during the Online Marketing Summit yesterday afternoon in Portland, OR. Aaron asked:
Dear 2007 Rand Fishkin, Hi there - it's me - your 2009 self. I know it's highly unlikely you'll ever get this email, but who knows? The flow of time could chaotically spasm and somehow drop a printed copy of this on your lap - stranger things have happened. And, in that unlikely event, here's a few quick things you should know:...