Does SEO Even Work for Small Businesses?
Clicks on paid search listings beat out organic listings by nearly a 2:1 margin for keywords with high commercial intent in the US. Is SEO still a viable marketing tactic for the average small business owner?
Marketing Industry
One Size Fits All SEO!
I was in a meeting at Gap headquarters over a decade ago. The then CEO Mickey Drexler explained that “you cannot be everything to everybody” when asked about new clothing lines. This is excellent advice for just about any business but especially for SEOs.
Don't Like Snake Oil? Stop Buying It!
Every few months, the media likes to accuse SEOs of being nothing more than snake oil salesmen. I'll let you in on a secret - no one would sell snake oil if there was no one begging to buy it.
SEO Isn't Magic - So Stop Doing SEO Tricks
Hi everybody! My name is Ruth Burr and I’m the new Lead SEO here at SEOmoz. I'm super excited to be here! I'll be posting on SEO here regularly going forward, but for my first post I wanted to tell you guys that when it comes to SEO, this is how I roll:
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6 Sure-fire Signs That Your SEO Company Sucks
How confident am I with my SEO company? Are they as good as they say they are? What have the results been? To help you make a decision with your current SEO company or your next SEO company, this post will go over some red flags that will tell you how good a SEO company really is.
The New SEO Process (Quit Being Kanye)
The responsibilities of SEO practitioners have changed to include far more of the digital ecosystem, yet for so many, much of the SEO process remains the same. Currently there are several segments of SEO strategy seen as optional that are actually absolutely imperative to the success of an SEO campaign, as well as to the synergy of other initiatives within the marketing mix. In other words, SEO must adopt and adapt in order to be taken seriously and command the type of influence required to drive change. As it stands, SEO looks to disrupt the symphony (or cacophony) that is a brand’s marketing mix. Let’s discuss a new process that allows SEO to improve the effectiveness of all digital marketing channels – not just inbound.
The SEOmoz Help Team: How We Do Customer Service
Have you ever wondered how SEOmoz supports 15,000 PRO members and over 250,000 free members and blog readers? The six mozzers that make up the Help Team answer all of the emails, phone calls, and chat requests we get every day. This post is going to talk a little bit about them and give you a look at the way we've built the SEOmoz support channels to meet our overall goal: to provide the best customer service on the planet. It's a hard goal to reach, but I can't think of any more worthwhile endeavor.
SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models
Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures. I'm pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided. Obviously, this data is imperfec...
8 Predictions for SEO in 2012
It's nearly 2012, and that means we get to revisit our expectations for 2011 and prognosticate for the year ahead. In keeping with tradition, I'm first going to evaluate my predictions from last December before determining if I've got the cred to make some for 2012. Here's the rules: For each prediction, we'll grade using the following points system: ...
Search Industry Surprises of 2011
It’s the 1st January 2012. You've been inundated with well-wishing SMS messages from numbers you don't have saved. You got up late and have only just showered. More than likely, you’re unbearably hungover. Like many others you have just begrudgingly thought about remedying the sour taste in your mouth...
Be the CEO of More Than Just Your Job
Almost two years ago, Brad Feld put up an excellent blog post called "Be the CEO of Your Job" based on an interview with Mark Pincus of Zynga by the NYTimes. I loved the concept and have tried to apply it even since before I had a name for the attitude of independence that great companies tend to grant their team.
Four Lessons From Teaching a Practical Class on SEO (with Slide Deck)
I recently had the opportunity to give a lecture on SEO to 2nd year students at Birmingham City University. It was in computer room with every student having access to a computer during the lecture. This gave me the opportunity to get students to actively Google and discuss ...
4 SEO Presentations w/ Tips, Graphics + Data You Can Use
NOTE: All of the slide decks in this post are free to download and distribute, as are any of the stats/graphics in them (please reference the source if you do). Hopefully they'll be helpful learning tools and will make your deck-building processes easier than mine have been! The past few weeks have been a whirlwind for me, and they're not slowing down anytime soon. Just 2 weeks ago, I je...
Sharing Everything I Learned As A Top-Tier SEO Consultant at SEOmoz
Prepare to stay out late, polish your dancing shoes and crank up the music. Today, I am very excited to announce that after almost two years, my book explaining everything I know about SEO is finally publicly available! And the crowd goes wild! ...