The Three Bosses of SEO
In SEO, there are three main “bosses” with different needs: your business, your searchers, and your search engines. How do you answer to all of them?
Marketing Industry
The Top Skills to Look for When Hiring Your Next In-House SEO
Hiring the wrong person for your business’s critical SEO work can waste time, energy, and resources. While there are as many SEO strategies as there are SEO experts, there are still essential skills that you should look for when hiring for your next in-house SEO expert.
SEO and Google Discover
In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover.
The Roadmap to B2B SEO Success
It can be hard to navigate the B2B marketing landscape, so today, guest host Austin Peachey walks you through the stops on Obility’s SEO roadmap.
Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Web Accessibility Myths: Debunking 7 Common Misconceptions
All individuals of every ability deserve the right to access the internet barrier-free. But thanks to some commonly held misconceptions about website accessibility, barriers often remain. Today, we’ll debunk those myths, and show you why web accessibility isn’t just a moral obligation — it’s also a legal one.
How to Find & Support Entry-Level SEO Talent
In this post, Abby shares unique places for hiring managers to source talented, entry-level candidates for SEO positions, and the steps they can take post-hiring to offer support.
MozCon Virtual 2021 Interview Series: Areej AbuAli
We’re so excited to welcome Areej AbuAli to the MozCon Virtual stage. Ahead of the show, we talked with her about her work leading Women in Tech SEO, what she’s looking forward to at this year’s conference, and more!
MozCon Virtual 2021 Interview Series: Joy Hawkins
We're excited to welcome local SEO expert, Joy Hawkins, back to the MozCon Virtual stage! Ahead of the show, we talked with Joy about her research into Google Posts, what she loves most about her work in local SEO, and more.
Moz Acquired by iContact Marketing Corp
We're thrilled to announce our acquisition by iContact Marketing Corp! Check out Sarah and Michael's chat discussing the details, and please celebrate with us as we chart the future of Moz together.
The Maker SERP Squeeze: Why Should SEOs Care?
Looking at 500 data points for each year from 2013 through 2021, Russ examines whether a long-standing theory in search engine optimization is true: do reviewers, aggregators, and non-manufacturing retailers push makers and manufacturers out of the SERPs over time?
8 Ways to Champion Animals in Your Local Business Marketing Strategy
The majority of American households now include pets, and recent global quarantines have only brought us closer to them. In today’s blog, Miriam outlines eight ways you can honor the relationships your customers have with their animals, plus tips for weaving those efforts into your local business marketing strategy.
8 Tips for Finding and Hiring the Right SEO Provider
Before you hire a company for your SEO needs, check out these must-know tips including where to find the right provider, what questions to ask, and more.
SEO and Accessibility: Content [Series Part 2]
As SEOs, our goal when we're creating content is to provide equitable access, which means that content isn’t just available to search engines, but also to people of all abilities. In the second installment of his three-part accessibility series, Cooper shows you how to ensure that your amazing content is accessible by bots AND people.
Web Content Accessibility Guidelines: What They Are and Why SEOs Should Care
In this blog, we’ll take a closer look at Web Content Accessibility Guidelines (WCAG), and outline the steps you can take to meet its standards. We’ll also touch on the reasons why accessible websites typically rank higher in search engines — making accessibility the right choice all around!