Moz News

Establishing Guiding Principles at SEOmoz
Rand Fishkin

Establishing Guiding Principles at SEOmoz

A year ago I wrote about Jim Collins' book - Good to Great - on the blog and invited companies and organizations to ask themselves how they stacked up to the qualities that make a company "great." Today, after a long and at times, challenging, process, SEOmoz is moving one step further in striving for that goal by formally announcing our guiding principles. Many companies have...

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The Use of Queries for Ranking Purposes
GregH

The Use of Queries for Ranking Purposes

There is one ranking factor that you almost never see mentioned on any of the popular SEM blogs. You might see it mentioned on a forum, or a blog comment but it’s definitely a topic that isn’t discussed enough or in any amount of detail. I’m going to do what I can to shed some light on the matter. The tests that I reference are not done in a scientific way and might not be entire...

Another Look at Meta Geo
Marion Jacobson

Another Look at Meta Geo

Some months ago there was a little discussion about meta geo tags following one of Rand's Whiteboard Friday presentations. It seemed like the tags were dismissed as being open to exploitation and probably ignored by the search engines. Lately, though, we've been having a lot of success with helping our smal...

SEOmoz Introduces New Blog & Content Guidelines (in a Good Way)
Rand Fishkin

SEOmoz Introduces New Blog & Content Guidelines (in a Good Way)

In just a few weeks, the SEOmoz blog will be celebrating its 4th birthday (the tools and some of the content has been around since 2003, but we think of October 2004 as the formal inception date). In that time, we've come a long way and attracted many of the best and brightest from the search community to participate and communicate through the Blog & YOUmoz. Up until now, though, we've nev...

The Vast, Pacific Horizon
Rand Fishkin

The Vast, Pacific Horizon

Sunday night. Rays of sunshine are pouring in heat through the skies above Los Angeles, penetrating the plane's interior despite the drawn windowshades. Mystery Guest is next to me, reading a book we picked up on the Santa Monica pier today, and a Macromedia Flash document is calling to me from the desktop tray, but I'm in the writing mood, so it'll have to wait a little longer. SEOmoz ...

The It Getters
Rand Fishkin

The It Getters

Some people just "get" the web. I don't know how to explain this phenomenon effectively or convey a reasonable set of criteria upon which a person could be judged, but there's no doubt about it. I think back to the first time I heard Greg Boser or Jessie Stricchiola speak at a conference, the first few blog posts I read at MindValleyLabs, the first time I sat down with my friend ...

Hacked: How Safe Is Your Business?
Paul Lalley

Hacked: How Safe Is Your Business?

I was hacked! I feel so…so violated. And stupid. All of my business contacts, work in progress and other critical information were in the hands of some hacker, cracker or script-kiddie. And how did I find out? My credit card company called to ask if I’d bought a bicycle in Taiwan. Or clothes in Paris. Not only was I hacked, the black hat got m...

My "Give It Up" Presentation from SMX Advanced in Blog Format
Rand Fishkin

My "Give It Up" Presentation from SMX Advanced in Blog Format

In June of this year, I presented on the "Give It Up" panel at SMX Advanced. Although some of the material shared by panelists during that session was gray and black hat, my presentation was nearly entirely white hat, and I think that these tips should prove valuable for anyone in the SEO industry. This presentation was broken into 3 parts, and I'll maintain that segmentation here on ...

The Buck Stops Here
R

The Buck Stops Here

This past week has been a particularly frustrating one for me, and I felt compelled to share more about the behind-the-scenes operations here at SEOmoz, particularly as it pertains to the blog and recent controversy surrounding Marty's YOUmoz post. I'm choosing to share this information via YOUmoz, rather than the m...