Moz Tools

These are the latest posts on Moz's suite of SEO tools. If you'd like to learn more about the tools we offer, check out our offering of free SEO tools, or our premium tools overview.

These posts are for product announcements, new features, and how-tos. You can also sign up for a free trial of Moz Pro to take our most popular SEO tools for a spin.

Finally, if you're interested in SEO tools in general, check out the SEO Tools category.

Moz Link Explorer : Our most popular SEO tool, Link Explorer lets you accurately explore the backlink profile of any site.

Keyword Explorer : The most accurate keyword research tool on the market, explore over 500 million keyword ideas for your site.

MozBar : The essential SEO toolbar. See critical SEO metrics as you browse the web with our free Chrome extension.

MozCast : The original Google SERP weather forecast. See major algorithmic changes over the past 30 days, as well as tracking of popular SERP features.

The 55 Best Free SEO Tools : Includes an overview of free tools from Moz, along with other free SEO tools.

Most Recent Articles on Moz Tools

August Mozscape Update
Rand Fishkin

August Mozscape Update

It's been just 20 days since our last update of Mozscape, but as part of our effort to make more frequent updates and just in time for Mozcon, we've got another new index ready to launch. Open Site Explorer, the Mozbar our tools...

July Mozscape Update
Rand Fishkin

July Mozscape Update

It's time for another Mozscape index update. This one comes with some good news, and potentially some bad news, too. As you're likely aware, the previous two indices, while huge in size (150B+ URLs each) suffered from a lack of freshness due to the additional processing time required to calculate our link graph and metrics over such phenomenally big numbers of links & pages. Toda...

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Getting Started with the Mozscape API
Woosi Wildwood

Getting Started with the Mozscape API

Let me help you get started using the Mozscape API by putting the rules of Calvinball to work. I decided to jump in and try to figure out the Mozscape API. My initial plan was not to cheat... that is, not use the help I have as an employee that’s not available to most API users. But I got stuck, so I had to change the rules... You’ve heard of Calvinball, right? I made a new rule that I get to cheat, as long as I share.

Mozscape Update: Our Largest Index Yet, 159 Billion URLs
Andrew Dumont

Mozscape Update: Our Largest Index Yet, 159 Billion URLs

Over the last few months our engineering team has been working feverishly on a new index. Our crawlers were extremely successful, but, we ran into a few bumps in the road along the way. Those proverbial bumps shifted our expected launch date from the beginning of April... to today. It's not all bad, though. The new index went live today, and it's big. 159 billion URLs big.

Hot Off The Press: More Universal Results Included with Your Campaign Rankings
Adam Feldstein

Hot Off The Press: More Universal Results Included with Your Campaign Rankings

When last I wrote, we had added the ability to see local universal search results along with your campaign rankings. We have now expanded this and made our universal results even better. We just launched an update that includes video, photo, and sitelinks as part of the universal results. Now you can get even better visibility into exactly how good that organic link position is, and see how ...

Updated Tool: Moz API Data for Google Docs
Chris Le

Updated Tool: Moz API Data for Google Docs

Moz's API is a great resource for SEOs. Getting your SEO data into a spreadsheet can be very helpful for competitive analysis to link building. But getting that data (if you're not a programmer) can be a royal pain. This post contains drop-in code that gives you easy access to Moz's API firehose directly in a spreadsheet. You'll feel right at home!

February Linkscape Update: 66 Billion URLs
Rand Fishkin

February Linkscape Update: 66 Billion URLs

After some wrestling with Amazon's EC2 and the tragic loss of many hard disks therein, we've finally finished processing and have released the latest Linkscape update (previously scheduled for Feb. 14). This new index is, once again, quite large in comparison to our prior indices, and contains a mix of crawl data going back to the end of last year. In fact, this is technically our lar...

Help with Nomenclature for Links & Brand Mentions
Rand Fishkin

Help with Nomenclature for Links & Brand Mentions

Hey gang - short blog post on a topic our product and marketing teams have been noodling around. As many of you know, we've got our Linkscape index, which is crawled, processed and served out on a monthly basis (there's a new index about every 30 days). We also have a newer datasource, Blogscape, aka Freshscape (which is currently undergoing some repairs in Labs) which crawls a few mi...