Moz Tools

These are the latest posts on Moz's suite of SEO tools. If you'd like to learn more about the tools we offer, check out our offering of free SEO tools, or our premium tools overview.

These posts are for product announcements, new features, and how-tos. You can also sign up for a free trial of Moz Pro to take our most popular SEO tools for a spin.

Finally, if you're interested in SEO tools in general, check out the SEO Tools category.

Moz Link Explorer : Our most popular SEO tool, Link Explorer lets you accurately explore the backlink profile of any site.

Keyword Explorer : The most accurate keyword research tool on the market, explore over 500 million keyword ideas for your site.

MozBar : The essential SEO toolbar. See critical SEO metrics as you browse the web with our free Chrome extension.

MozCast : The original Google SERP weather forecast. See major algorithmic changes over the past 30 days, as well as tracking of popular SERP features.

The 55 Best Free SEO Tools : Includes an overview of free tools from Moz, along with other free SEO tools.

Most Recent Articles on Moz Tools

Help with Nomenclature for Links & Brand Mentions
Rand Fishkin

Help with Nomenclature for Links & Brand Mentions

Hey gang - short blog post on a topic our product and marketing teams have been noodling around. As many of you know, we've got our Linkscape index, which is crawled, processed and served out on a monthly basis (there's a new index about every 30 days). We also have a newer datasource, Blogscape, aka Freshscape (which is currently undergoing some repairs in Labs) which crawls a few mi...

Goodbye To An Old Friend: Marketplace
Casey Henry

Goodbye To An Old Friend: Marketplace

The SEOmoz Marketplace, born in early 2007, passed away peacefully in January 2012. Cause of death: Old, out-dated code, 5 year old design, manual spam maintenance and was ridden with unfixable bugs. The Marketplace lived a very full life and helped many people find their perfect SEO job, while giving companies a place to show their stuff. Our dear Marketplace was loved by all and spammed by many.

Ring in the New Year with New Moz Features!
Erica McGillivray

Ring in the New Year with New Moz Features!

Holy smokes, I don't think our product and development teams have slept since Thanksgiving; they're probably really dreaming of figgy pudding with all the new features they've been creating. These four features: universal search, historical link metrics, custom reports, and branded keywords are definitely squee-worthy. Plus, there's a bonus that you might've not heard about yet.

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Keyword Research Master Guide

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Guide to SEO Competitor Analysis

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Universal Search Results in PRO - Part 1: Local Results
Adam Feldstein

Universal Search Results in PRO - Part 1: Local Results

Adding Universal Search Results to PRO - Part 1: Local Results Now that the holidays have passed, we’re back in full swing at SEOmoz. I’m happy to offer another product announcement for PRO members. We’ve just shipped phase one of our support for Universal Search results, which includes data about local (a.k.a. places) results in Google search results. Whether it's...

Interim Linkscape Update for January
Rand Fishkin

Interim Linkscape Update for January

If you've been following my posts on Linkscape's index, you know that we've been trying to aim for fresher, better and larger indices over the past few months, but have been finding some very tough challenges. It turns out that indexing the web, canonicalizing millions of pages and calculating a link graph with quality metrics is super-hard; who knew? :-) As part of those...

New SEOmoz Pricing Plans + More Keywords for Everyone!
Adam Feldstein

New SEOmoz Pricing Plans + More Keywords for Everyone!

More than six months have passed since we last updated our plans and pricing with the launch of our web app last summer. In that time, we have gotten a ton of great feedback, brilliant suggestions, and more specifically, pleas for a better price point between $99 and $499 (with more campaigns). We gave this a lot of thought, crunched some numbers, and today we're launching improved plans and pricing for SEOmoz PRO!

SEOmoz Website Update - Making it Easier to Get From Here to There
Adam Feldstein

SEOmoz Website Update - Making it Easier to Get From Here to There

As part of a series of SEOmoz self improvement efforts, we are happy to announce another update to the site! As you've probably already noticed, we just launched a brand new SEOmoz header, footer, and, with these, new navigation. Changing navigation is a tricky business; and if done poorly, can lead to more harm than benefit. We concidered this risk when starting this project, but agreed t...