Public Relations

Profile Creations & Ethical Concerns
Rand Fishkin

Profile Creations & Ethical Concerns

Some great posts have already been written on the subject of reputation management in the SERPs via the creation of profiles at numerous sites like Blogger, Squidoo, MySpace, Technorati, Yahoo! 360, Flickr, et al. My favorites are: Fighting Off Negative Publicity and Affiliates in the SERPs - SEOBook ...

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Getting Paid Not to do SEO
Rand Fishkin

Getting Paid Not to do SEO

I chatted with a friend in the industry this evening who signed up a consulting client several months ago. My friend has been in touch with the client several times about starting the work, but apart from a couple general questions, they've never used the consulting time they purchased. I was immensely curious about the details and luckily, my friend could share a few specifics. The con...

These are a Few of My Favorite Myths
Rand Fishkin

These are a Few of My Favorite Myths

I just can't put the rhythmic tunes of Julie Andrews into an SEO myths post, try as I might. But, the content's here... so let's have at it - these aren't the top 10 SEO myths, they're the... Top 10 "obscure" SEO myths: #10 - Submitting to hundreds of "minor search engines" is the only way to boost "...

Why I Despise RFPs
Rand Fishkin

Why I Despise RFPs

RFPs (Request for Proposal) are industry standard in marketing, communication and other consulting service-type organizations in the business world. But lately, as I've looked over a dozen or so that have been sent my way in the past few weeks, I've discovered something intriguing about them... They're evil. The RFPs I've gotten (with the exception of a few wholly reasonable and...

Matt Bailey's New Firm - SiteLogic
Rand Fishkin

Matt Bailey's New Firm - SiteLogic

I'm pleased to be able to break the news that Matt Bailey, formerly of the Karcher Group, has opened his own SEO & web marketing consultation firm - SiteLogic. Why is he going directly to the Recommend List? Because Matt is one of the smartest, fastest moving people in the industry. Matt's the type of guy who knows everything...