I love Ben Affleck's first scene in the movie "Boiler Room." I always felt that the quote above perfectly relates to companies and press coverage. The ones who don’t get coverage will quickly dismiss it as useless and a waste of time and money to pursue, while the ones who regularly get coverage just smile and hope that you keep thinking that way...
Public relations is just one of those things. It's something that every company knows they should do, but only see two ways of making it happen -- hire an expensive PR firm or cross their fingers and hope for the best. The latter is, well, not really much of a PR strategy. There is a third option, however. Bootstrapping. I've written in the past about how to bootstrap your PR efforts, but never really dug into the nitty gritty. It's a time intensive process, but if you're up for the challenge, getting coverage in some of the top outlets in the world is possible, and even likely.
Most everyone wants to be great, right? Why not. But in your pursuit of greatness, sometimes it is helpful to take a step back. Before we set out to conquer the world of search, let's first look at 3 simple things that will help you, as a search marketer, to not flat-out suck. That's reasonable, right?
Hi Google. It’s been great between us, hasn’t it? You’ve always provided great research and measurement tools to support a great search engine, and in return, I’ve done my best to create quality material on the web. Inbound marketers and Google working together, we’ve been improving the Internet one quality web page after another for a while now.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Bing, Yahoo!, members of the Microsoft family, Tim, distinguished guests, inbound marketers and fellow Mozzers today we say goodbye to competitive link intelligence as offered by one of the Big 3 Search Engines. The SEO world will remember the brainchild of Tim Mayer, Yahoo! Site Explorer, as the first comprehensive tool that allowed users to find out which sites and pages were indexed, inbound links to any site and submit and track XML feeds. Yahoo, the search engine that could -- and did invent the precursor to not only Bing and Google’s Webmaster Tools but also link indices such as LinkScape/Open Site Explorer and MajesticSEO. Yahoo Site Explorer was born September 29th, 2005 and has been laid to rest November 21st, 2011; you had an amazing run.
As a non professional SEO - that is, I don't do SEO as a way to earn my bread - I believe that I've maintained somewhat of an objective, outside perspective. There's a tone that continues to describe the undercurrent in the SEO industry: Good versus Evil. But, can and should moral judgments be ascribed to a method such as Black Hat or White Hat?
Quick - who am I describing with these sentiments? great, awesome, interesting, cool, better than Facebook, annoying, boring, and stupid...You got it (and of course the title of the post probbbbably gave it away) - Google Plus (aka Google+ aka Google plus 1 aka the Facebook Killer aka that new Google social thing).
Google made $58.8 Billion in revenues in 2013. This post is based on Google's 2010 revenues of $29.3 Billion, and it attempts to illustrate just how much money that is.
So you want a career in SEO? Or maybe you already have an SEO role and it's time for a change. Well, I've been doing SEO for five years now and I can safely say that I've endured the pros and cons of almost every type of SEO career situation. So let me give you some insight on the good, bad, and ugly for all of them. ...
I really enjoyed the recent Whiteboard Friday about Top 5 SEO Questions from SEOmoz customers and I was surprised by mainly two things: 1. Most of the questions were basic
Lately the blogosphere is filled with posts about the reputation of the SEO industry and examples about how some SEOs resort to unscrupulous practices of buying links and black hat methods to reign superiority in SERPs. Nowadays, every Tom, Dick and Harry has a we...
Today, Google Ventures, Sequoia Capital and Salesforce.com made a massive investment - $32 million - into Hubspot, the company at the forefront of the Inbound Marketing movement. Hubspot's had impressive growth, reaching more than 4,000 customers in their 4 years on the market. The founders, Brian + Dharmesh, authored an ...
I am not a mathematician, therefore I cannot give you formulas to play with; I am not a what can be defined strictly as a technical SEO, therefore I cannot give you insides about technical methodologies to fight spam. I have an old marketing school background mixed with humanistic studies. So, my approach to the quality of SERPs issue, so hot during these last weeks, will be more philosophical and theoretical than high tech and statistic.
Today we're taking a different angle than we normally do on the blog. As you know, recently New Zealand and specifically Christchurch was seriously affected by an earthquake on February 22nd. After Rand sent out an email last week for those chosen to participate in the 2011 Ranking Factor. our friend Kalena Jordan from Search Engine College resp...