Digital PR

5 Steps To Bootstrapping Your PR Efforts
Andrew Dumont

5 Steps To Bootstrapping Your PR Efforts

Digital PR

Public relations is just one of those things. It's something that every company knows they should do, but only see two ways of making it happen -- hire an expensive PR firm or cross their fingers and hope for the best. The latter is, well, not really much of a PR strategy. There is a third option, however. Bootstrapping. I've written in the past about how to bootstrap your PR efforts, but never really dug into the nitty gritty. It's a time intensive process, but if you're up for the challenge, getting coverage in some of the top outlets in the world is possible, and even likely.

A Letter to Google from Inbound Marketers
Josh Braaten

A Letter to Google from Inbound Marketers

Digital PR

Hi Google. It’s been great between us, hasn’t it? You’ve always provided great research and measurement tools to support a great search engine, and in return, I’ve done my best to create quality material on the web. Inbound marketers and Google working together, we’ve been improving the Internet one quality web page after another for a while now.

Are People Loving Google+ or Hating It?
L

Are People Loving Google+ or Hating It?

Digital PR

Quick - who am I describing with these sentiments? great, awesome, interesting, cool, better than Facebook, annoying, boring, and stupid...You got it (and of course the title of the post probbbbably gave it away) - Google Plus (aka Google+ aka Google plus 1 aka the Facebook Killer aka that new Google social thing).

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Thumbs Up: Help Raise Money for New Zealand
Jennifer Sable Lopez

Thumbs Up: Help Raise Money for New Zealand

Digital PR

Today we're taking a different angle than we normally do on the blog. As you know, recently New Zealand and specifically Christchurch was seriously affected by an earthquake on February 22nd. After Rand sent out an email last week for those chosen to participate in the 2011 Ranking Factor. our friend Kalena Jordan from Search Engine College resp...

The Next Generation of Ranking Signals
Rand Fishkin

The Next Generation of Ranking Signals

Digital PR

Every 3-4 years, there's a big shift or addition to the key metrics Google (and, to a lesser extent MSN/Bing and Yahoo!) uses to order competitive search results. 1996-1999: On-page keyword usage + meta data 1999 - 2002: PageRank + On-page 2002 - 2005: Anchor text + Domain name + PageRank + On-Page 2005 - 200...

The Bing Sting Facts: Why Bing Isn't Copying Google
M

The Bing Sting Facts: Why Bing Isn't Copying Google

Digital PR

For anyone who hasn't been following this week/last week's whole Google and Bing copying and not copying saga, let me fill you in. Google noticed late last year that Bing were showing the same result as Google for a misspelled query (torsorophy which should have been spelt, tarsorrhaphy). But Bing showed no spelling correction in their result. The news was broken via Danny Sullivan in another great investigative journalistic pieces.

Is SEO Immoral?
Rand Fishkin

Is SEO Immoral?

Digital PR

Inquiring Quorites want to know: Is SEO immoral? We search for relevance via the search engine. By learning and manipulating the system to accomplish its goal, SEO makes it more likely that you will come upon a target that is irrelevant. Thereby, wasting...