Understanding how search engines work, Google in particular, is important when working in SEO. The basics of crawling and indexing are amazingly useful to understand if you want to rank your own content.
Additionally, Google updates its algorithm several times a year. Understanding the more significant updates, and how they work, can help you to craft content and SEO strategies that are up-to-date.
We've written extensively about how search engines work, and included some of the top resources here. You can also browse the latest posts on search engines from the Moz blog below.
How Search Engines Work : New to SEO? Start with the basics of how search engines operate with our free beginner's guide.
Search Engine Ranking and Visibility : Learn the fundamentals of how search engines rank content on search engine result pages.
Google Algorithm Update History : A complete history of Google algorithm updates since 2000. This includes important links and references for understanding how Google works.
How Search Engines Value Links : Search engines work off a number of signals, but two of the most important are content and links. In this video, Rand Fishkin explains the basics of link evaluation.
MozCast : Is Google updating it's algorithm as we speak? MozCast is the Google algorithm weather report, so you can see how much Google results are changing each day.
Google's AI search results are meant to quickly deliver information to searchers, but it is delivering misinformation that ranges from plain bizarre to perilous to public health. Miriam rounds up some of the oddest AI overviews we've seen, explains why we’re being exposed to this feature, and focuses on a famous reality-check anecdote.
In this Whiteboard Friday, Tom takes us through the top SERP features of 2024 by both presence and Share of Voice.
Explore the aftermath of Google's March Core Update and Spam Updates and uncover four major trends shaping the search landscape.
Discover the aftermath of Google's targeted crackdown on reputation abuse. Analyze significant losses, identify patterns, and investigate the impact it has had on major brands.
Complete courses to master SEO basics
Learn Keyword Research like the pros
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Learn about Google updates from this Spring in this Whiteboard Friday with Tom Capper.
Unlock the secrets of SERP dominance in 2024 with Tom Capper. Discover the evolving landscape of position one rankings and seize the opportunities amidst shifting trends in SEO.
Explore a decade of Google's ever-evolving algorithm, revealing over 30,000 changes and a surge in updates, as we delve into the intricate dance between human-driven decisions and machine learning's influence on search rankings.
Inclusivity makes business sense. Discover how targeting diverse audiences can enhance your backlink profile, boost trust with Google, and ultimately drive revenue.
From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia-Carolin Zeng.
Explore the intricate world of Google Discover and elevate your content strategy with insights from top SEO experts.
Nothing could be worse for a business than existing customers thinking you no longer exist. With millions of Google Business Profile websites being shut down, Miriam Ellis outlines your options for a free/cheap replacement site, with tons of tips for making a strong 1-page presence.
How volatile are organic search rankings day to day? Tom dives into data he captured using STAT to answer this question.
Explore the debate of whether or not user signals are a ranking factor in this article with Tom Capper.
Zach discusses Google’s Search Generative Experience, including a step-by-step template that will allow you to estimate the traffic losses or gains your site may experience.