Top 10 Changes That Impacted Google My Business in 2020
2020 has been a busy year for Google My Business. Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic.
Understanding how search engines work, Google in particular, is important when working in SEO. The basics of crawling and indexing are amazingly useful to understand if you want to rank your own content.
Additionally, Google updates its algorithm several times a year. Understanding the more significant updates, and how they work, can help you to craft content and SEO strategies that are up-to-date.
We've written extensively about how search engines work, and included some of the top resources here. You can also browse the latest posts on search engines from the Moz blog below.
How Search Engines Work : New to SEO? Start with the basics of how search engines operate with our free beginner's guide.
Search Engine Ranking and Visibility : Learn the fundamentals of how search engines rank content on search engine result pages.
Google Algorithm Update History : A complete history of Google algorithm updates since 2000. This includes important links and references for understanding how Google works.
How Search Engines Value Links : Search engines work off a number of signals, but two of the most important are content and links. In this video, Rand Fishkin explains the basics of link evaluation.
MozCast : Is Google updating it's algorithm as we speak? MozCast is the Google algorithm weather report, so you can see how much Google results are changing each day.
2020 has been a busy year for Google My Business. Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic.
Page-one HTTPS URLs in Google search are at 98% (according to MozCast). This post looks at a much larger data set (7.5M keywords) and finds much the same. If you haven't switched to HTTPS/SSL, you can't play the Google game.
Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). But these mountains aren’t just for climbing — there are numerous “nuggets” of information to be mined from the SERPs that can help us on our journey to the mountaintop.
In a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition.
Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. Here, Dawn discusses the different types of search intent, how to determine the best intent for given keywords, and how to optimize for search intent.
In this brand new Whiteboard Friday, Russ Jones discusses the theory behind various ranking factors, which have been with us since day one of search engine optimization, and gives us some improved definitions and vocabulary for those ranking factors to clear up our communication around them.
Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!
SEO and PPC can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday, Dana DiTomaso explains how you can harness the power of both SEO and PPC for a better Google experience overall.
Since more searchers are home and not on-the-go, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon that's now become part of our day-to-day lives? As with most things, the most important factor is to consider your audience.
We're bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search.
Showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Cyrus Shepard explores whether E-A-T is a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders.
Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.
The May 2020 Core Update was the second-hottest update since the August 2018 "Medic" Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers is tricky business.
The Blank Sheet of Paper Test determines if what you’ve written has meaning to someone who has never encountered your brand or content before. But what if we’re performing the BSoPT on a machine instead of a person? Does our thought experiment still apply?