AI Bots — Who is Blocking and Why?
Are you considering blocking AI bots? Perhaps you think it's crazy but want to see who it is. Tom Capper digs into the robots.txt of major sites to reveal who is blocking AI bots.
AI and SEO
From large language models (LLMs) to AI Overviews in Google, AI is a critical part of digital marketing. We all use AI in some capacity, and its prominence in the world is only growing. One thing is for sure — AI is here to stay.
So how can you start using AI in your work to be more efficient? And how do you know when and why to block AI bots? How reliable are generative AI results? Here we’ve added some of our favorite resources about AI, and you'll find the most recent blog posts below.
Moz AI: Introducing Augmented Intelligence : Learn how Moz is using AI in our tools and where you can see Moz AI in action.
Who Should Block AI Bots? : See what Moz’s Senior Search Scientist, Tom Capper, has to say about who should block AI bots and when.
The Practical Marketer Webinar Series : Learn how industry professionals are using AI to improve workflows and supplement their existing SEO tools in this webinar series hosted by Chima Mmeje. Each episode covers a different topic with marketers from around the world.
How to Make AI Your Writing Sidekick for Content Marketing : Learn how you can start including AI in your existing workflows at each stage of the content creation process.
Most Recent Articles on AI and SEO
Moz AI: Introducing Augmented Intelligence
Today, we’re excited to announce Moz AI — a new set of AI-enabled tools and features you’re going to see across our products. We believe that AI-enabled tools can make you even more results-oriented, impactful, and essential. Learn more about how to use these tools in this blog post.
Google's AI Search Fails: From Bizarre Misinformation to Public Health Risks
Google's AI search results are meant to quickly deliver information to searchers, but it is delivering misinformation that ranges from plain bizarre to perilous to public health. Miriam rounds up some of the oddest AI overviews we've seen, explains why we’re being exposed to this feature, and focuses on a famous reality-check anecdote.
The Future of Content Success Is Social
What good is winning the algorithm if you’ve lost the human? What would happen if you were OK with sacrificing a high ranking to get more people to thank you for how much you educated them? In this article, discover Wil’s two new approaches to SEO and content using social media.
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What Is Google Clamping Down On? Spring 2024 Updates — Whiteboard Friday
Learn about Google updates from this Spring in this Whiteboard Friday with Tom Capper.
AI-Powered Gap Analysis: 5 Ways to Find What’s Missing at Every Stage in the Buyer Journey
Discover how AI can revolutionize your marketing strategy by identifying gaps at every stage of the buyer journey.
How to Write AI Content Optimized for E-E-A-T
Worried that your AI content might spook your users or not meet Google's standards? Use this guide to build trust and authority into your AI content.
Who Should Block AI Bots?
In this blog post, Tom discusses the reasons why you might block AI bots. In many cases, this will come down not only to your beliefs about how this technology will evolve but also to the specifics of the business involved.
How to Make AI Your Writing Sidekick for Content Marketing
Tasmin shares her tips on how to make AI your content marketing sidekick. Optimize every step of the process, from generating ideas to crafting headlines and simplifying your writing.
Embracing GenAI-Powered Search — Will Companies Have to Rethink Marketing Strategies?
If searchers continue chatting with GenAI answer engines, it will be more critical than ever for marketers to track and monitor search results.
Use ChatGPT to Build a Customer Journey for Your Website — Whiteboard Friday
Find out how to use ChatGPT to help you build out a customer journey for your website in this Whiteboard Friday episode with Grace Frohlich.
What You Should Know About LLMs (As a User and Marketer) — Whiteboard Friday
Whether you’re a user or a marketer, Robin will explain to you what you should absolutely know about Large Language Models.
We Will Rock You: Whiteboard Friday Episodes That Rocked the Industry in 2023
We had a year full of learnings from all of our Whiteboard Friday presenters. In case you missed them, here are the top 10 episodes from this year!
Top 10 Takeaways From Whiteboard Fridays in 2023
Discover the top 10 takeaways you won’t want to miss from the Whiteboard Fridays we published in 2023.