In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.
Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.
Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.
SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.
The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.
A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.
When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.
The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.
Image search potential is underestimated. The Search Queries report in Google Webmaster Tools is a powerful tool for any SEO expert or website owner. Despite the large rounding up used in GWT, the values shown are very similar to what you can see in Google Analytics. In order to see the exact traffic values in Google Analytics, you have to make changes in tracking code, which is shown in last part of this article.
2012 saw big improvements and additions in products that help marketers seeking data to accomplish their goals. To understand what matters most to marketers even further, we've decided to run a short survey focused specifically on data sources. Check it out and voice your opinion!
Attribution modeling is a hot topic in the SEO industry, but many of us aren't doing it as well as we want to be. Take a look at how you're approaching attribution modeling, and see why marketing analytics may be the solution you've been looking for.
Why Marketing Analytics Is Important: As marketers, we understand the importance of having web analytics set up, of having an analyst on staff, and of constantly working with the data as part of our daily practice. Enter Marketing Analytics, the measurement and optimization of your marketing activities.
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Google Analytics’ Custom Variables may seem daunting for a web marketer with relatively little technical knowledge, but they are a huge help in tracking metrics of authors who post content on your site. Use these tips and tricks to get the most out of your Custom Variables, no matter your level of technical skill.
Managing and making changes to tags can be tedious and involve unnecessary red tape. Tag management is a concept that was born out of the increasing need for more agile marketing measurement and tracking ability. Now that Google has released a free tag management solution, it might be time for marketers to consider tag management.
SEOmoz has been experiencing an interesting pattern in our branded organic traffic over the last few months. Is interest in our brand declining, or is a different culprit to blame? Ruth Burr digs into the data to find out.
One of the most daunting, yet rewarding, task to take on is that of launching an e-commerce site. In the first six months of launching a site you are going to track different metrics then you would after the site is well-established. Having had the opportunity, and in many cases task, to launch a number of websites there are a few issues that pop up in every case.
For those of you who were at this year's MozCon, this post is the punch line to my presentation. We put our heads together and brainstormed a way to express the concept of the "whole" user, targeted by Psychographics.
I'm here to tell you why you probably shouldn't be doing attribution modeling (yet), and you can get more out of other analytics techniques before adding more attribution complexity.
How to base your KPIs on your users' intent based on their organic search keywords.
How to evaluate and gain clarity on your goals surrounding your website's analytics. Mine your Google Analytics data with purpose.
Client queries regarding the definition of a visit and a unique visitor have become customary in my experience. Although their mere definitions are quite easy to comprehend, its their application and significance that leaves a lot to be pondered over. In this series we will try to explore how deep this rabbit hole really goes.
There are many ways to filter your Google Anlaytics results, but how many of the methods out there can actually give us data that we can present to our clients in a way that they understand? After reading various posts on filtering organic traffic in Google Analytics I decided to convert the results we got from the filter into readable, valuable content that the client could understand.