Tracking Fancybox Clicks in Google Analytics
How to track your clicks and create a custom event in Google Analytics for your image and video views via Fancybox.
SEO Analytics
In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.
Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.
Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.
SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.
The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.
A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.
When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.
The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.
Most Recent Articles on SEO Analytics
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Excel Statistics for SEO and Data Analysis
Most of us use Excel on the regular basis and are familiar with the basic functions, but Excel can do way more than that. In the following article, I present a few common statistical techniques, with all of the equations built into Excel.
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Potential of Image Search - Ways to Track Traffic
Image search potential is underestimated. The Search Queries report in Google Webmaster Tools is a powerful tool for any SEO expert or website owner. Despite the large rounding up used in GWT, the values shown are very similar to what you can see in Google Analytics. In order to see the exact traffic values in Google Analytics, you have to make changes in tracking code, which is shown in last part of this article.
Which Data Matters Most to Marketers? Take the Survey!
2012 saw big improvements and additions in products that help marketers seeking data to accomplish their goals. To understand what matters most to marketers even further, we've decided to run a short survey focused specifically on data sources. Check it out and voice your opinion!
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Marketing Analytics and the Problem of Attribution Modeling
Attribution modeling is a hot topic in the SEO industry, but many of us aren't doing it as well as we want to be. Take a look at how you're approaching attribution modeling, and see why marketing analytics may be the solution you've been looking for.
The Importance of Marketing Analytics
Why Marketing Analytics Is Important: As marketers, we understand the importance of having web analytics set up, of having an analyst on staff, and of constantly working with the data as part of our daily practice. Enter Marketing Analytics, the measurement and optimization of your marketing activities.
Who Writes the Most Popular Content on Your Blog?
Google Analytics’ Custom Variables may seem daunting for a web marketer with relatively little technical knowledge, but they are a huge help in tracking metrics of authors who post content on your site. Use these tips and tricks to get the most out of your Custom Variables, no matter your level of technical skill.
What Is Tag Management?
Managing and making changes to tags can be tedious and involve unnecessary red tape. Tag management is a concept that was born out of the increasing need for more agile marketing measurement and tracking ability. Now that Google has released a free tag management solution, it might be time for marketers to consider tag management.
What's Going On with Our Branded Organic Traffic?
SEOmoz has been experiencing an interesting pattern in our branded organic traffic over the last few months. Is interest in our brand declining, or is a different culprit to blame? Ruth Burr digs into the data to find out.
Top Five Google Analytics Metrics to Watch When Launching an E-commerce Website
One of the most daunting, yet rewarding, task to take on is that of launching an e-commerce site. In the first six months of launching a site you are going to track different metrics then you would after the site is well-established. Having had the opportunity, and in many cases task, to launch a number of websites there are a few issues that pop up in every case.
Psychographics Deconstructed: What We Look Like to Facebook Marketers
For those of you who were at this year's MozCon, this post is the punch line to my presentation. We put our heads together and brainstormed a way to express the concept of the "whole" user, targeted by Psychographics.
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Why You Shouldn't Do Attribution Modeling
I'm here to tell you why you probably shouldn't be doing attribution modeling (yet), and you can get more out of other analytics techniques before adding more attribution complexity.
Different Context, Different Query Segment. Same Key Performance Indicators?
How to base your KPIs on your users' intent based on their organic search keywords.
Actionable Ideas for an Effective Analytics Strategy
How to evaluate and gain clarity on your goals surrounding your website's analytics. Mine your Google Analytics data with purpose.