If you're on this page, you probably want to learn the basics of modern SEO, right? Never fear! Here at Moz, we practically invented basic SEO, and we'll keep you up to date on the latest standards.
If you haven't already, you probably want to read the newly updated Beginner's Guide to SEO. It explains key concepts like how search engines work, keyword research, and the importance of links.
Here, we've listed some of our favorite posts on SEO basics, and you'll find the most recent blog posts below.
SEO 101: The Beginner's Guide to SEO : Start here to understand the basics of modern SEO.
SEO Learning Center : Moz's free SEO learning resources are continually updated, and a virtual encyclopedia of SEO tips and tactics.
The Web Developer's SEO Cheat Sheet 3.0 : If you're looking for basic technical SEO considerations, this 4 page downloadable cheat sheet will get you started on the basics of meta tags and more.
How to Rank : The SEO Checklist: Ranking in Google really isn't as hard as some folks make it seem. In this video, our SEO guru Rand Fishkin gives you a simple checklist for greater visibility.
Keyword Research : The Beginner's Guide to SEO: SEO almost always starts with keywords, so we thought this would be a good place for you to start too.
"How can I learn SEO?" is a deceptively simple question. The standard approach is to attempt to appeal to anyone who's interested in SEO without any idea of your previous experience or the actual reasons you want to learn SEO. That's fun. Especially the part about weeding through tons of information that might not even apply to what you want to learn. So let's fix that. This guide is...
Other areas of marketing like user experience, social media, and public relations are increasingly intertwined with ranking well in the SERPs. In this post, Eric Enge offers up several examples of that synergy.
The experience your users have on your site has a very real impact on your ability to rank in the SERPs. In today's second episode of Whiteboard Friday, Eric Enge illustrates that important connection.
Marketers often claim to deal with various aspects of science, but often do so without the rigor of the scientific method. In today's Whiteboard Friday, Mark Traphagen shows us all how to be better scientists in our daily work.
Complete courses to master SEO basics
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This is the fifth and final round-up of our 1-2 minute video tutorials to help you get the most out of Moz's tools. One last time, welcome back to your Daily SEO Fix!
Here's the fourth round-up of our 1-2 minute video tutorials to help you get the most out of Moz's tools. Welcome back to your Daily SEO Fix!
Here's the third round-up of our 1-2 minute video tutorials to help you get the most out of Moz's tools. Welcome back to your Daily SEO Fix!
Last week, we began posting short video tutorials that help you all get the most out of Moz's tools. Today, we serve up five new videos in the second roundup of your Daily SEO Fix.
We're excited to announce a new collection of video tutorials focused on tips and tricks with Moz tools, each in two minutes or less. Welcome to your Daily SEO Fix!
Listings sites have a very specific set of search problems that you don't run into everywhere else. In this post, I'll show you how to deal with three big ones.
There's far more to SEO than an initial audit and fix for a site. In today's Whiteboard Friday, Rand offers a window into the ongoing day-to-day work of keeping a site in optimal shape in the eyes of the search engines.
Technical SEO is an area worth your attention and can have a huge impact on the performance of your website.
How do you decide what's a good link and what isn't? In today's Whiteboard Friday, Rand looks at whether on- and off-topic links are more powerful and what else you should be looking for when building a link.
Most non-SEO folk you talk to are generally very nice people. Then, though, there's the non-SEO "expert" (loosely defined as someone who has a cousin in marketing). Well intentioned but misinformed, they believe SEO is urban legend, no better than a Ponzi scheme. In this post are a few of the worst offenders.