10 Tips for Optimizing Your Images for SEO
While making certain to optimize your content for search, don't forget about optimizing your images as well.
SEO Basics
If you're on this page, you probably want to learn the basics of modern SEO, right? Never fear! Here at Moz, we practically invented basic SEO, and we'll keep you up to date on the latest standards.
If you haven't already, you probably want to read the newly updated Beginner's Guide to SEO. It explains key concepts like how search engines work, keyword research, and the importance of links.
Here, we've listed some of our favorite posts on SEO basics, and you'll find the most recent blog posts below.
SEO 101: The Beginner's Guide to SEO : Start here to understand the basics of modern SEO.
SEO Learning Center : Moz's free SEO learning resources are continually updated, and a virtual encyclopedia of SEO tips and tactics.
The Web Developer's SEO Cheat Sheet 3.0 : If you're looking for basic technical SEO considerations, this 4 page downloadable cheat sheet will get you started on the basics of meta tags and more.
How to Rank : The SEO Checklist: Ranking in Google really isn't as hard as some folks make it seem. In this video, our SEO guru Rand Fishkin gives you a simple checklist for greater visibility.
Keyword Research : The Beginner's Guide to SEO: SEO almost always starts with keywords, so we thought this would be a good place for you to start too.
Most Recent Articles on SEO Basics
The Anatomy of a Link - What Makes a Good (and Bad) Link?
Are you aware of the finer details of links and linking pages? We've got a sneak peek into a chapter of Paddy Moogan's ebook, "The Linkbuilding Book," detailing all the aspects of a link that you should be considering when you're implementing a linkbuilding strategy.
Why I Stopped Selling SEO Services and You Should, Too
It's no longer just about optimizing your website for Google. It's about optimizing your presence across the web. SEO has tentacles that extend well beyond your website, so it's important that you begin to think of search holistically, taking into account all of the areas that can be optimized.
Million Dollar Content - An Analysis of the Web's Most Valuable Organic Content
Ever see the little guy win big? That no-name website score huge rankings against the big domains on the web? Today we are going to take a close look at Million Dollar Content - pages that beat back the domain demigods in the SERPs to earn huge organic traffic value year-in, year-out.
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Guide to SEO Competitor Analysis
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Google Glossary: Revenge of Mega-SERP
The Google Glossary is an ongoing attempt to catalog the rich Google feature set and the world beyond 10 blue links.
How to Use Keywords Throughout Your Marketing Strategy
Are you using keywords to optimize your entire marketing strategy? If not, here are some ways to do it beyond webpage optimization.
How to Write Product Descriptions That Will Make Customers Love Your Brand
Product descriptions are some of the most neglected pieces of content on the web, which is a shame because they are often the first point of contact for ecommerce customers.
Distance from Perfect
All marketing includes some measure of distance from perfect, but no channel is more influenced by it than SEO. Are you moving your site closer to perfect?
Stop Ghost Spam in Google Analytics with One Filter
Don't be distracted by web spam. A simple, easy to use filter could remove the majority of your worries surrounding spam.
How to Learn SEO: Choose Your Own Adventure Edition
"How can I learn SEO?" is a deceptively simple question. The standard approach is to attempt to appeal to anyone who's interested in SEO without any idea of your previous experience or the actual reasons you want to learn SEO. That's fun. Especially the part about weeding through tons of information that might not even apply to what you want to learn. So let's fix that. This guide is...
UX, Content Quality, and SEO
The experience your users have on your site has a very real impact on your ability to rank in the SERPs. In today's second episode of Whiteboard Friday, Eric Enge illustrates that important connection.
Becoming Better SEO Scientists
Marketers often claim to deal with various aspects of science, but often do so without the rigor of the scientific method. In today's Whiteboard Friday, Mark Traphagen shows us all how to be better scientists in our daily work.
Your Daily SEO Fix: Week 5
This is the fifth and final round-up of our 1-2 minute video tutorials to help you get the most out of Moz's tools. One last time, welcome back to your Daily SEO Fix!
Your Daily SEO Fix: Week 4
Here's the fourth round-up of our 1-2 minute video tutorials to help you get the most out of Moz's tools. Welcome back to your Daily SEO Fix!