If you're on this page, you probably want to learn the basics of modern SEO, right? Never fear! Here at Moz, we practically invented basic SEO, and we'll keep you up to date on the latest standards.
If you haven't already, you probably want to read the newly updated Beginner's Guide to SEO. It explains key concepts like how search engines work, keyword research, and the importance of links.
Here, we've listed some of our favorite posts on SEO basics, and you'll find the most recent blog posts below.
SEO 101: The Beginner's Guide to SEO : Start here to understand the basics of modern SEO.
SEO Learning Center : Moz's free SEO learning resources are continually updated, and a virtual encyclopedia of SEO tips and tactics.
The Web Developer's SEO Cheat Sheet 3.0 : If you're looking for basic technical SEO considerations, this 4 page downloadable cheat sheet will get you started on the basics of meta tags and more.
How to Rank : The SEO Checklist: Ranking in Google really isn't as hard as some folks make it seem. In this video, our SEO guru Rand Fishkin gives you a simple checklist for greater visibility.
Keyword Research : The Beginner's Guide to SEO: SEO almost always starts with keywords, so we thought this would be a good place for you to start too.
When it comes to the link building process, there’s a lot to keep track of — and that process today is pretty different from what it was a few short years ago. In this week's Whiteboard Friday, Rand scores 20 different attributes that can influence a link's value based on whether or not they still matter in 2015/2016.
Are you ready to push back on the data-is-all-we-need mindset? The success of your content marketing efforts depends on it.
One thing we can all agree on: there's a lot to think about when it comes to your SEO tasks. Even for the most organized among us, it can be really difficult to prioritize our to-dos and make sure we're getting the highest return on them. In this week's Whiteboard Friday, Rand tackles the question that's a constant subtext in every SEO's mind.
SEO is not something that is done. SEO is a way of doing things that encompasses many teams and initiatives. To guarantee success, SEOs will need buy-in and support from the whole company. Benjamin Estes outlines the importance of getting everyone on board with your company's SEO.
Complete courses to master SEO basics
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While making certain to optimize your content for search, don't forget about optimizing your images as well.
Are you aware of the finer details of links and linking pages? We've got a sneak peek into a chapter of Paddy Moogan's ebook, "The Linkbuilding Book," detailing all the aspects of a link that you should be considering when you're implementing a linkbuilding strategy.
For a while now I have seen a trend with organizations both large and small. My company performs website audits on a regular basis and this is high on our checklist. It has to do with redirects and the loss of authority that quality links pass on to their websites. When done properly, 301 redirects are a very valuable tool in maintaining backlink value and an everyday tool for the SEO professio...
It's no longer just about optimizing your website for Google. It's about optimizing your presence across the web. SEO has tentacles that extend well beyond your website, so it's important that you begin to think of search holistically, taking into account all of the areas that can be optimized.
Ever see the little guy win big? That no-name website score huge rankings against the big domains on the web? Today we are going to take a close look at Million Dollar Content - pages that beat back the domain demigods in the SERPs to earn huge organic traffic value year-in, year-out.
The Google Glossary is an ongoing attempt to catalog the rich Google feature set and the world beyond 10 blue links.
Are you using keywords to optimize your entire marketing strategy? If not, here are some ways to do it beyond webpage optimization.
Product descriptions are some of the most neglected pieces of content on the web, which is a shame because they are often the first point of contact for ecommerce customers.
All marketing includes some measure of distance from perfect, but no channel is more influenced by it than SEO. Are you moving your site closer to perfect?
Don't be distracted by web spam. A simple, easy to use filter could remove the majority of your worries surrounding spam.