Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic
Tapping out of keyword sources and running out of ideas? Use these not-so-obvious ways to get more keywords that'll improve your organic traffic.
SEO Basics
If you're on this page, you probably want to learn the basics of modern SEO, right? Never fear! Here at Moz, we practically invented basic SEO, and we'll keep you up to date on the latest standards.
If you haven't already, you probably want to read the newly updated Beginner's Guide to SEO. It explains key concepts like how search engines work, keyword research, and the importance of links.
Here, we've listed some of our favorite posts on SEO basics, and you'll find the most recent blog posts below.
SEO 101: The Beginner's Guide to SEO : Start here to understand the basics of modern SEO.
SEO Learning Center : Moz's free SEO learning resources are continually updated, and a virtual encyclopedia of SEO tips and tactics.
The Web Developer's SEO Cheat Sheet 3.0 : If you're looking for basic technical SEO considerations, this 4 page downloadable cheat sheet will get you started on the basics of meta tags and more.
How to Rank : The SEO Checklist: Ranking in Google really isn't as hard as some folks make it seem. In this video, our SEO guru Rand Fishkin gives you a simple checklist for greater visibility.
Keyword Research : The Beginner's Guide to SEO: SEO almost always starts with keywords, so we thought this would be a good place for you to start too.
Most Recent Articles on SEO Basics
A More Robust Process for Dealing with Link Removal Requests
Should you always act on a link removal request, and what action should you actually take?
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Retaining SEO Value in Syndicated Content and Partnerships
Syndication and partnerships are tempting options as we scale our content efforts, but it's far too easy to harm your hard-earned SEO. Here are the steps you should take to minimize any adverse effects.
Get Ahead of Google with Insight into Semiotics
Ever feel like you've optimized the life right out of your site? Learn how semiotics can help you engage with your customers on a human level.
Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Barnacle SEO: Leveraging Other Sites' Rankings
Like a barnacle on a ship, sometimes the best thing for our SEO is to attach ourselves to the big guys who are already ranking. In today's Whiteboard Friday, Rand shows us how.
Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird
Google Panda, Penguin, and Hummingbird: Do you have questions about the Panda algorithm, the Penguin algorithm, or Hummingbird? This guide explains in lay terms what each of these Google algorithm changes is about and how to improve your site so that it looks better in the eyes of the big G.
Take the SEO Expert Quiz and Rule the Internet
You are master of the keyword. You create 1,000 links with a single tweet. Google engineers ask for your approval before updating their algorithm. You, my friend, are an SEO Expert. Prove it by taking our new SEO Expert Quiz.
How Our Agency Survived Year One
These are the lessons I learned while building Greenlane Search Marketing: some "outside" thinking on ways to make your digital marketing agency or department successful.
Starting Over, Part 3 - Optimize
Once your site is launched and indexed, it's time to sand off the rough SEO edges. Part 3 in the "Starting Over" covers how to do a quick, early SEO audit.
Starting Over, Part 2: Launch
After months of building and planning, it's understandable to want to finally pull the trigger, but launch is important and rushing it can delay real success. This is the story of how I got Minimal Talent off the ground.
Inbound Marketing and SEO for Bands and Musicians
What I find really interesting though is that some niches act as if they are immune to the constant pressures of the modern day marketer. In my experience, one of the biggest offenders is the music industry - specifically independent artists. I've been working in SEO and inbound marketing for about four years now and since I've always had a passion for music, I wanted to take some time to discuss some simple, highly actionable steps that musicians can take to start marketing their band like a boss.
9 Experts and a Summary: What Makes an Ideal SEO Employee?
What do the best and brightest SEOs in the US and the UK look for when they are hiring? Read on to find out. Take note: Their answers may surprise you.
A Simple Error that Tanked My Site and Stopped My Heart
Earlier this year a number of our sites tanked and when I say tanked I mean THEY TANKED. Not only did visits dry up, as a result of their rankings evaporating, but all toolbar PageRank disappeared reverting to n/a. I'm talking a site with a homepage toolbar PR 7 showing PR n/a! It was a very strange experience, made all the more strange by the fact that sites that ranked on pure age (been there since god was a boy with decent content) tanked alongside sites we'd worked on.
How to Learn SEO
At Distilled, we define our purpose as "discovering, implementing and sharing the ways great companies succeed online". It should come as no surprise, then, to learn that (a) I think a lot about how to learn SEO effectively and (b) we try to build learning into pretty much everything we do. "How should I learn more about X?"...