SEO Consulting

SEO consulting is a multi-million dollar business, from freelance consultants to international agencies with 100s of people. Practices, fees, and services vary widely, but many of the core challenges of consulting remain constant.

How much should you charge? What's the best way to present client deliverables? How do you win that pitch? Finally, how about best business practices for your consultancy? What about recommended SEO agencies?

We've collected some of our best articles and resources on SEO consulting. Additionally, you'll find the latest posts on SEO consulting from our blog below.

Win That Pitch: How SEO Agencies Can Land New Business : Nothing spells success like D-A-T-A. (okay, that doesn't actually spell success, but you get our drift.) Discover techniques to wow your potential clients and secure that next contract.

Sins of an Agency: Parting Ways With Our Biggest Client : How do you navigate parting ways with your biggest client? An agency owner shares their first-hand experience.

How to Choose a Good SEO Company : With literally 1000s of SEO companies to choose from, how do you find one right for your business? Rand Fishkin helps with a few simple criteria.

How to Make Money with SEO : Only a portion of business actually make money on the web. Find out how to help yourself and your clients with this key business objective.

How to Become a Successful SEO Consultant with Luke Carthy : Considering a career as an SEO consultant or looking to grow your existing consultancy? In this MozPod episode with eCommerce growth expert Luke Carthy offers valuable insights to help you succeed.

Most Recent Articles on SEO Consulting

50+ Things You Should Learn About Your Client
Rob Ousbey

50+ Things You Should Learn About Your Client

SEO Consulting

One necessary skill for successful consulting is getting to know your client and understanding how you can be effective for them. I've found there are a bunch of "hacks" that can help you get up to speed on an organization and its individuals as quickly as possible. I want to share these quick tips and tricks with you, as well as a bunch of other questions that are worth answering, either through research, by observing the client, or by asking outright.

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How to Create a Prioritized SEO Action Plan
Kristina Kledzik

How to Create a Prioritized SEO Action Plan

SEO Consulting

One of the best ways to be an effective consultant is to make your recommendations as actionable as possible. But a full SEO review often raises a LOT of potential issues and their solutions, which can be intimidating to clients. Clients and managers will be much more likely to implement your recommendations if you propose clear, concrete action plans that prioritize steps based on expected cost and benefit.

How to Tell if a Search Consultant/Agency Sucks
Mike Davis

How to Tell if a Search Consultant/Agency Sucks

SEO Consulting

There is a reason why SEOs/SEMs have a terrible reputation. We suck! Well, at least 90% of us do. Even worse than the fact that there are thousands of amateurs playing at being search marketers is the fact that some frauds know just enough jargon to swindle thousands of companies out of millions of dollars every year. It’s difficult enough to get good clients that want to work with you and are that are willing to put in the time and effort into growing their business without then having to convince them that you are not going to rip them off like the last company did. It’s infuriating. So how can business owners who are unfamiliar with search marketing tell if the consultant they’re considering/using sucks? I’m so glad you asked!

The Clients I Can't Afford To Take
Bill Sebald

The Clients I Can't Afford To Take

SEO Consulting

This is a post about how to choose better clients. It starts with introspection, and ends with a connection. For each of these tips, I’m thinking specifically of a client I let walk away. If a strong partnership is what you seek, then you have to be able to decline potential clients. The customer is not always right; sometimes they’re downright dangerous.