There's gold in them hills! SEO consulting is a multi-million dollar business, from freelance consultants to international agencies with 100s of people. Practices, fees, and services vary widely, but many of the core challenges of consulting remain constant.
How much should you charge? What's the best way to present client deliverables? How do you win that pitch? Finally, how about best business practices for your consultancy? What about recommended SEO agencies?
We've collected some of our best articles and resources on SEO consulting. Additionally, you'll find the latest posts on SEO consulting from our blog below.
How to Choose a Good SEO Company : With literally 1000s of SEO companies to choose from, how do you find one right for your business? Rand Fishkin helps with a few simple criteria.
Win That Pitch: How SEO Agencies Can Land New Business : Nothing spells success like D-A-T-A. (okay, that doesn't actually spell success, but you get our drift.) Discover techniques to wow your potential clients and secure that next contract.
Why I Stopped Selling SEO Services and You Should, Too : As Google gets more intelligent, we need to get more intelligent about how we approach marketing.
Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO : It's difficult to sell SEO if you don't have buy-in. Learn the techniques to turn your executive clients into your biggest SEO advocates.
How to Make Money with SEO : Only a portion of business actually make money on the web. Find out how to help yourself and your clients with this key business objective.
A number of years ago I sat in on a webinar that covered behaviors of great SEOs - a topic that really intrigued me as a young but experienced digital marketer wanting to grow in the space. Through a variety of interactions in response to the presentation, mostly sharing how each person worked with brands to get things done, someo...
What would you say if I told you that the average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months? (40+% have been waiting over a year.)
Projects are the lifeblood of service-based businesses.Trouble is, most are unprofitable.This month you’re billing like crazy, barely able to keep up with demand. The next? Nothing on the horizon, with little cash left in the bank to show for all your work.You were too busy to sustain any real promotion. And there wasn’t enough profit built in to hire or get some ex...
Belief in the process can be the make-or-break factor when it comes to convincing small businesses they need SEO. Overcoming skepticism can be daunting, but there are strategic ways to go about pitching your case to potential clients that will smooth the way for you. In today's Whiteboard Friday, Rand covers a 5-step process to making the SEO case to those small and medium businesses that need a little extra push to help you help them.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Where did Google+ Local pages go? Check out the recent changes to the Google Places API and find out what it means for you, Local SEOs, and your clients.
Be honest: Are your recommendations based on true analysis, or a template you've become comfortable with? This piece by Bill Sebald will challenge you to think about how you value and use your time in Analytics, and provide useful Analytics examples.
Ever lose your focus due to the interruption of a meeting? They can really hurt productivity. We've got several strategies you can use to make your meetings more effective and save your workday for working.
Many marketers are looking deeper into PPC, but are struggling with how to find the best help. Many end up with agencies that aren't a good fit for their organizations. This post helps make sure you're keeping the right things in mind.
This is a post about how anyone can write a clearer, more persuasive report. And the lessons contained herein can help you with any form of corporate communication, whether you're writing for a client or your boss. Get ready to sound smarter.
It's that time again - time to repeat the insanity of setting audacious marketing goals for next year with no plan for how to achieve them. How can we go from looking backward (lag) to charting a path forward (lead)?
In consulting or any agency work, the concept of "partnership" should be the backbone of your business relationships. Like a puzzle piece, sometimes the fit is initially difficult to find, if available at all. The truth is, you're only secure if your clients are walking in the same direction as the flow of your service.
What do you do when your client thinks they know everything about SEO but is wrong? The key is to be persuasive, which comes from having a great relationship with your client and telling a convincing story.
The bane of the existence of all search marketers is old or incorrect information given to clients at any point in time. This is a call to educate with a look at those concepts that make us do a serious facepalm.
Calculate the potential impact that making critical keyword changes could have on your or your client's site to be able to communicate to key stakeholders the value that SEO could bring to the table.